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Former US President Jimmy Carter Features in New Habitat for Humanity TV Campaign in US

May 20, 2005


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Tsunami Rebuilding narrated by President Jimmy Carter
The PSA showcases Habitat for Humanity’s long term plans in tsunami-affected areas in Asia, raising awareness about the continuing, desperate need for shelter.



BANGKOK, 20th May 2005: Habitat for Humanity International in early June will launch a new television PSA campaign (public service announcement) to raise awareness about continuing needs in the tsunami-affected areas of Southeast and South Asia. Narrated by former US president Jimmy Carter, the spots will be distributed to 550 US television stations, up to 2,000 radio stations. An additional 50 Spanish or bilingual television stations will receive a Spanish language version.

“The public needs to be aware that, although we may not hear about the loss and destruction in the news any more, the families without homes who are still living in crowded camps have not disappeared,” said Chris Clarke, Habitat’s senior vice president of communications. “We are extremely thankful that we have people like President Carter in our corner to help spread the important message that there is still a desperate need for help in tsunami-affected areas and Habitat’s commitment is, as always, long-term.”

With the unremitting support of President Carter, donors and other partners, Habitat will expand its work in India, Indonesia, Sri Lanka and Thailand. Within three months of the disaster, donations to Habitat’s tsunami recovery had reached US$40 million and plans are in place to assist up to 35,000 families to achieve simple, decent shelter over the next two years.

“As an organization, Habitat for Humanity is focused on making an ongoing effort,” said Steve Weir, vice president for Habitat’s Asia-Pacific activities. “Rebuilding entire communities will take much longer than the few seconds it took the tsunami to sweep them away. We have been working tirelessly in Asia turning despair into houses and hope, and we will continue to do so until we reach our goal.”

As many as five million people are displaced and in need of basic services as a result of the earthquake-tsunami catastrophe that struck last December. Habitat technical centers have been established throughout Asia to create jobs and teach new skills. The training provided at these centers will help more people rebuild their own houses, communities and lives.

About Habitat for Humanity International
Habitat for Humanity International is an ecumenical Christian ministry dedicated to eliminating poverty housing. By the end of 2005, Habitat will have built its 200,000th house and more than one million people will be living in Habitat homes they helped build and are buying through no-profit mortgages.