Szavay and Petrova double up with Whirlpool and the Tour to serve ‘Aces for Homes’ throughout 2008
February 04, 2008
Paris, France, Fev. 04, 2008 – Whirlpool and the Sony Ericsson WTA Tour unveiled today that up and coming tennis star Agnes Szavay will join forces with Nadia Petrova to help front the “Aces for Homes” initiative to benefit Habitat for Humanity, an event now in its third year.
After a successful debut season when she won her first Tour tournament in Palermo, Italy, last year, Agnes aims to build on the momentum and create an even bigger stir in 2008. Known for her fast serve and powerful back-hand, Agnes is hotly tipped by leading tennis experts to be the exciting talent to watch this season.
The “Aces for Homes” initiative will run throughout the course of the 2008 Tour season and is designed to raise money for the international housing nonprofit, Habitat for Humanity. For every ace served, Whirlpool and the Tour will donate €10 to Habitat. The programme kicks off on 4 February at the Open Gaz de France in Paris, and “Aces” money will be used to train, recruit and empower women to build housing across Europe for the socially and economically disadvantaged.
“I am really excited to become a part of the Aces for Home programme,” said Agnes Szavay, ranked No. 20 in the world. “As tennis players we have a great chance to give back to communities and families in need. I’m looking forward to serving many aces and getting directly involved supporting this great initiative.”
World No. 12 Nadia Petrova has been involved in the project since its inaugural year and has helped “Aces for Homes” raise €267,000 to date, providing homes for families in countries such as Slovakia, Romania and Agnes’ home country, Hungary. In the build up to last season’s Warsaw Open, Nadia helped out on one of the women-only builds and met with a Polish family benefiting from the initiative. She witnessed first hand the devastating living and housing conditions which disproportionately affects women and children in underprivileged areas.
Commenting on the program, Nadia stated, “I’m very excited that Agnes has decided to join us this year. Habitat is a fantastic charity and I think it’s great that players are being given the opportunity to contribute to such a worthy cause. My time with Habitat has been very rewarding and has allowed me to meet some of the families the programme helps and really see how it can improve their lives.”
Dino Olivetti, Director, Brand Marketing, Whirlpool Europe comments: “Whirlpool is extremely proud to be working with the Sony Ericsson WTA Tour on such an important initiative. This year, we are very lucky to have two very talented and dedicated tennis players on board, collaborating together to help ‘Aces for Homes’ continue to grow from strength to strength. Our players are role models for women and girls, and the programme is designed not only to provide housing for families in need, but to also inspire and give confidence to women throughout the world.”
‘Aces for Homes’ has helped many families out of slum housing and into simple decent homes, and in combination with the Tour and the players, this year will continue to give hope to many more families in need.
With 14,000 employees, a sales presence in over 30 European countries and manufacturing sites in seven countries, Whirlpool Europe is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances Whirlpool Corporation has annual sales of more than $18 billion, more than 73,000 employees, and more than 70 manufacturing and technology research centres around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world.
Whirlpool’s European Operations’ Centre is located in Comerio (VA), Italy. For further information on the company, please visit the Web Site www.whirlpool.eu
About the Sony Ericsson WTA Tour
The Sony Ericsson WTA Tour is the world’s largest premier professional sport for women with more than 2,000 players representing 90 nations competing for $70.8 million in prize money at the Tour’s 60 events in 34 countries. More than 4.7 million people attended women’s tennis events in 2007 with millions more watching events on television networks around the world. The Sony Ericsson WTA Tour season concludes with the Sony Ericsson Championships – Qatar 2008 in Doha, Qatar, November 4-9, 2008. Further information on the Tour can be found on the Internet at www.sonyericssonwtatour.com
Habitat for Humanity International
Habitat for Humanity (HFHI) is a non-denominational Christian nonprofit dedicated to eliminating poverty housing worldwide. Since its founding in 1976, Habitat for Humanity has become a global leader in addressing substandard housing by helping more than 1,100 000 people of all races, faiths and backgrounds to have a simple, decent place to live. HFH has built or renovated more than 225,000 homes throughout the world.