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Whirlpool Europe and Habitat for Humanity lay the foundation for a brighter future in Macedonia

June 15, 2009

Veles, Macedonia, 15th June 2009: A 40-strong team of Whirlpool employees across Europe joined with Habitat for Humanity (HFH) volunteers in Macedonia to build affordable homes for underprivileged families in the city of Veles. Along with the volunteers, the future homeowners were also invited to help build their own homes and those of others. The project will initially provide 24 apartments for families in need by the end of the year and a total of 90 apartments when complete. Whirlpool employees of all nationalities came together to help with the construction and reinforced the Whirlpool network’s great team spirit.

Whirlpool has supported Habitat for Humanity and their fight against poverty housing for a decade and expanded their partnership to initiatives across Europe from 2004; the year in which Whirlpool also introduced the Sony Ericsson WTA Tour to the collaborative charitable work. Support for HFH has included volunteering on builds, varying fund-raising schemes, raising the charity’s profile and a donation of 3 appliances for inclusion in every Habitat home across Europe and Central Asia as well as funds to support the charity. In May 2009, at the HFH Warsaw build, Whirlpool donated €10,000 to the charity to celebrate the building of the landmark 100th home and the wonderful work achieved to date from the joint initiatives. Following the generous donation at the Warsaw build, Whirlpool will also be donating an additional €18,000 to support the build in Veles. Since 2004, Whirlpool has contributed to the construction, renovation and rehabilitation of almost 6,500 homes in Europe and Central Asia.

Giuseppe Perucchetti, Senior Vice President Market Operations, Whirlpool Europe said, “It is an honour to work alongside Habitat for Humanity to house underprivileged families and all the charity’s dedication and efforts must be applauded. It’s great to be able to involve so many volunteers from different countries across Whirlpool’s European network to support such a noble cause. I would like to thank all the volunteers who have taken the time to lend their support and showed great team spirit today. Whirlpool is very committed and enthusiastic in supporting Habitat for Humanity to continue building for a brighter future. ”

Habitat for Humanity renovates and builds simple, decent and affordable homes with the help of volunteers and donations of funds and materials. HFH is now able to build a new home in less than 24 minutes from initiatives worldwide. Since its foundation in 1976, it has built and renovated more than 300,000 homes, providing shelter for 1.5 million people.

Don Haszczyn, Area Vice President, Europe and Central Asia, Habitat for Humanity said, “In these times when more people than ever lack adequate shelter and thousands are losing their homes, we are especially thankful to our partners for their continued commitment to the task of helping families in need of a decent and affordable place to live. We thank Whirlpool and their volunteers for touching so many lives and bringing hope to even more families.”

About Whirlpool
With around 14,000 employees, a sales presence in over 30 European countries and manufacturing sites in seven countries, Whirlpool Europe is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances Whirlpool Corporation has annual sales of approximately $19 billion, 70,000 employees, and 69 manufacturing and technology research centres around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world.

Whirlpool’s European Operations’ Centre is located in Comerio (VA), Italy. For further information on the company, please visit the Web Site

About Whirlpool/Habitat for Humanity Relationship
Whirlpool is one of the largest global partners of Habitat for Humanity International.  It has supported the charity since 1999 and introduced this partnership to the Sony Ericsson WTA Tour in 2004. Habitat for Humanity seeks to eliminate poverty housing from the world by inviting people of all backgrounds, races and religions to build houses together in partnership with families in need.

Whirlpool has supported the charity in many different ways over a number of years, both through conventional and unconventional means.  Support has ranged from product donations through to Whirlpool employees actively helping in building projects. 

Whirlpool Europe donates 3 products to every Habitat home built in Europe and Central Asia. Worldwide, Whirlpool Corporation has made more than 85,000 appliances available to Habitat for Humanity affiliates and families.

Almost 5,500 Whirlpool employees have helped to build Habitat homes in Whirlpool locations and further Habitat houses in North America, Europe and South Africa.  The partnership in Europe and Central Asia is now active in 20 countries, and Whirlpool has also been involved in rebuilding communities throughout Southeast Asia who were affected by the tsunami.  The charity is close to the hearts of all Whirlpool employees and goes far beyond financial donations. Find out more at

About Habitat for Humanity International
Habitat for Humanity International is a Christian non-profit organisation dedicated to the cause of eliminating poverty housing. Since its founding in 1976, Habitat has built and renovated more than 350,000 homes worldwide. In Europe and Central Asia, Habitat works in 20 countries with partners, donors and volunteers from the region. For more information, or to donate or volunteer, visit