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Behind the Scenes:
by Chris Clarke
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'For where two or three have gathered together in my name, there I am in their midst.'
--Matthew 18:20 |
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In order to secure and promote a consistent image around the world, Habitat for Humanity has redesigned its logo. As an organization, Habitat for Humanity has been tremendously blessed by a clear mission, dedicated partners and a well-established name. A consistent, common identifier will only enhance our brand, which already helps "pave the way" as we communicate who we are and what we do.
Many of you have grown accustomed to the raised arms of the former logo, and while that figure served the organization well for a number of years, it was too similar to other marks to allow it to be registered as our own.
A goal in introducing our new logo is to create a unified look among all Habitat for Humanity affiliates, no matter their size, location or length of affiliation.
Rest assured that while our "look" may be changing, our mission is steadfast: to build simple, decent, affordable houses in partnership with families who desperately need them.
--Chris Clarke, senior vice president for
Communications, Habitat for Humanity International
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Identifying Habitat:
Habitat for Humanity uplifts people by building decent, affordable housing in partnership with them. It fosters unity by connecting them through a shared concern: that far too many people endure sleepless nights in deplorable conditions. Following the teachings of Jesus, Habitat aligns itself with equality and compassion, with service, tolerance and love.
Habitat for Humanity's logo incorporates these ideals and reflects the principles that shape the Habitat movement. In it, human forms stand united in common purpose, their arms lifted to act on the world's need for decent housing, not hanging idle as if the work were complete. The logo's rounded edges suggest a search for harmony, the universality of family and the gentleness of spirit that springs from the heart of Habitat partners. The roofline represents shelter, to be sure, but also symbolizes the Habitat mission under which people of all races, ages and religious beliefs come together for the common good.
The organization's name itself is prominently featured in the logo, signifying two components that fuel Habitat's mission. By creating decent habitat, we strengthen humanity, assembling the framework that translates into new lives and new hope, not only for those who will make a home there, but also for those whose labor and love embody the very best in people.
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