NC, Raleigh - Director of Annual Fund and Communications
Habitat for Humanity International is a non-profit, ecumenical Christian housing ministry. The purpose and goal of Habitat for Humanity International is to eliminate poverty housing and homelessness from the world, and to make decent shelter a matter of conscience and action. Habitat invites people of all backgrounds, races and religions to build houses in partnership with families in need.
Habitat for Humanity has an Operational Headquarters in Americus, Georgia and an Administrative Headquarters in Atlanta, Georgia, and is a global, non-profit ministry where our employees build futures and lives.
Salary grade: Professional
Department: Development and communications
Location: Habitat for Humanity of Wake County administrative office
Supervisor: Vice president, development and communications
The director of annual fund and communications will carry out the Habitat mission by managing all aspects of the annual fund in support of meeting the affiliate’s strategic and operational goals. Responsibilities will include developing, implementing, and evaluating fund development strategies that will meaningfully engage and motivate prospects and donors and will meet annual fund development goals for general operating gifts. The director of annual fund and communications is also responsible for managing internal and external communications efforts including website and social media, printed media, and public relations. She/he supervises the development and communications associate as well as independent contractors and department interns, as appropriate.
Plan, manage, implement and evaluate all aspects of annual fund
- Working with vice president of development and communications, set annual unrestricted and program-restricted fundraising goals.
- Develop and implement a comprehensive, written, annual fund development plan with strategies for direct mail, online giving, special events and face-to-face solicitations as well as for donors and prospects in each constituent group, including individuals, organizations, corporations, etc., in order to meet annual fundraising goals.
- Provide staff leadership for the annual fund and special events committee.
- Work with cevelopment coordinator to establish reports to evaluate fundraising strategies and evaluate progress regularly.
- Manage the work of the development and communications associate to meet standards for the donor acknowledgment process and database input.
- Project and manages fund development expenses.
Donor cultivation and stewardship
- Maintain donor interest and motivate donors to renew or increase their level of involvement by developing cultivation strategies for each constituent group with segmentation by donor type/behavior (i.e. gift size, frequency or longevity) to ensure that each donor receives the appropriate level of contact and communication.
- Ensure appropriate stewardship of gifts via acknowledgment letters, phone calls, gift policies, adherence to donor bill of rights, accurate information of how their gifts are being used to benefit families and the community as a whole.
- Manage the development of communication tools (newsletter, eNews, annual report, direct mail, and acknowledgment letters) to effectively inform donors of the need for/impact of their donations.
- Work with volunteers to develop strategies to best engage donors and to get a better sense of their links, interests and abilities.
- Work with department colleagues to make sure that grant applications and reports are submitted in a timely manner.
- Continuously test and analyze the effectiveness of strategies.
Prospect development and solicitation
- Develop and implement targeted strategies to get the first gift from each of the constituent groups.
- Develop and implement targeted strategies to encourage donors to renew and increase their support.
- Work with staff and volunteers to determine points of connection to potential sponsors/donors.
- Engage Habitat’s leaders to make the case for funding to their colleagues and friends.
- Conduct research to determine best prospects with closest links, aligned interests and greatest ability.
- Coordinate strategies with affiliate staff who are working with the same constituents (e.g. capital campaign, homeowner recruitment, etc.).
- Build and maintain relationships with major donors of all types, develops strategies for solicitation, and solicit or coordinate the solicitation by other affiliate staff or volunteers, as appropriate.
- Strategize and implement annual direct mail appeals including list selection and package mailed.
- Manage events that create cultivation and solicitation opportunities, including the Blueprint Breakfast and Holiday Home Tour, Passport to Habitat and more intimate events.
- Make small and large public presentations to constituents and groups of all types.
- Lead the effort to streamline Habitat Wake’s internal and external communications to demonstrate a strong, cohesive brand of the affiliate and all of its departments, and the Habitat ReStore.
- Work closely with the president/CEO and CFO to communicate staff updates and other human resources issues with staff, board and public, as appropriate.
- Manage the annual public relations plan to engage print, TV and social media for all Habitat Wake and ReStore news.
- Determines timelines, mailing schedule and develop recipient list for quarterly newsletters, direct mail and event invitations.
- Write copy for direct mail solicitations, brochures, sponsorship materials and acknowledgement letters.
- Manage annual report copy and strategy.
- Manage messaging for newsletter, eNews, website, etc.
- Provide editing for donor-related collateral materials.
- Manage the work of the development and communications associate to meet the goals of the communications plan.
- Contract with graphic designers for various projects.
Knowledge, skills and abilities required:
- Advanced knowledge of fund development theories, principles and procedures.
- Advanced written and oral communication skills.
- Advanced knowledge of donor database system, Raiser’s Edge.
- Advanced knowledge of direct mail requirements and best practices.
- Working knowledge of print, audio and video production methods.
- Ability to adjust work pace to maximize production without loss of work quality.
- Ability to establish and maintain excellent working relationships with supervisor, co-workers and other affiliate staff.
- Ability to plan and execute special events.
- Ability to work effectively with volunteers.
- Adhere to a high standard of ethics and promote the donor bill of rights.
Machines, equipment and specialized tools appropriate to function include:
- Computer, copy machine, printer, fax, calculator, postage machine and telephone.
- Working knowledge of Raiser’s Edge or other donor database entry and reports.
- Microsoft programs: Word, Excel and Outlook.
Employee is responsible for planning and carrying out assignments. Problems and deviations in assignments are handled in accordance with established policies and procedures. Individual works both independently and in a team environment and is responsible for the quality and technical accuracy of work produced. Formal reviews are held annually by internal and external auditors.
Written instructions are provided, but not limited to, the HFHWC employee policy and procedure manual; board/affiliate bylaws and policy manual; affiliate articles of incorporation, affiliate financial policies and procedures, HFHI quality assurance checklist; affiliate covenant with HFHI; and various other relevant public/private sector sources.
Responsibilities involve a variety of interrelated tasks. Procedures vary based upon management requirements. Strong analytical and communication skills will be essential with the ability to manage multiple projects under deadlines.
Scope and effect:
Errors in work performance may result in delays in recovery of costs or even loss of revenue and may cause serious operational disruptions. Errors may also cause damage to important relationships and missed opportunities in building new relationships leading to reduced community support. Errors in work can result in cost overruns should materials have to be reproduced. Inaccuracies also reflect badly on the organization and affect our credibility with the general public.
Individual has frequent contact with other affiliate staff, key supporters, clients, stakeholders, vendors, external private/public entities and government agencies.
Light lifting (25 lbs or less)
Work is performed in an office environment. About 30 percent of time will be spent traveling and in other offices and meeting spaces.
Minimum education and experience requirements:
- Bachelor’s degree in nonprofit management, business or related field.
- Four to six years of related and directly relevant development experience in nonprofit organizations; or an equivalent combination of education, training and experience.
- Knowledge and experience in Raiser’s Edge strongly preferred.
- CFRE preferred.
The ideal candidate will have excellent interpersonal, communications, and development skills with a strong passion for the organization’s mission.
To apply, please send cover letter and resume to Danita.Morgan@habitatwake.org by January 2, 2014.
*This description covers principle duties only and is not intended to include all of the duties that may be assigned.