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Habitat for Humanity Guatemala and Amway partnership benefits families in Zacapa

March 3, 2011

Amway and its Founders Crown Ambassador, Tim Foley, invest US$750,000 in 43 new houses for low-income families in Guatemala.

ZACAPA, Guatemala (March 3, 2011) – Amway, a world leader in multilevel direct sales, and Tim Foley, Founders Crown Ambassador ABO (one of the highest award levels the company grants) announced their alliance with Habitat for Humanity through which they will provide decent homes to low income families in Guatemala. This is the first stage of a joint project to build houses in 10 Latin American countries where Amway operates.

In the opening ceremony, witnessed by local residents and journalists from different mass media, Amway presented a US$500,000 dollars donation to Habitat for Humanity to support the construction of 43 houses in the next five years. Likewise, Tim Foley with his eFinity network contributed US$250,000 dollars to the same program in Guatemala.

This program’s launch took place on February 16 to 22, time during which Habitat for Humanity, Tim Foley, Amway, its personnel and Central America ABOs got together to jointly work and thus meet the goal of building the first 12 houses in Zacapa, Guatemala.

“Inspired by an authentic team spirit and as a symbol of all those who work under a single flag with one vision, we would like to invite our ABOs to join us in our commitment of extending the Habitat for Humanity program in Latin America. And what better way to show it than helping families in need to have a decent home. Every home we build will become a token of our solidarity and commitment to the world through the Amway One By One Campaign for Children”, stated Eduardo Casas, Director of Communication and Public Relations of Amway Latin America.

Habitat for Humanity expressed its gratefulness to Amway and its ABOs for the generosity shown to Zacapa residents and it stated its commitment to manage for all Guatemalans “to live in a decent home.”

Jaime Blanco, Country Manager of Amway Guatemala, remarked that “Habitat for Humanity shares with Amway the vision of a profound change in the lives of those who are hard workers, responsible with their families and with an unbreakable spirit. With projects like these they can get opportunities to improve their lives.”

In a country where most of the population lives in poverty and extreme poverty, Amway shows its leadership and corporate citizenship once again, not only through a monetary half a million dollar contribution, but also through the volunteering of its personnel and ABOs, which will positively impact the lives of those benefited, “helping people live better lives”.

Habitat for Humanity Guatemala is devoted to fully transforming the environment of these families through volunteering activities, community involvement in housing construction, sustained development, and financial education, showing those favored a new way of thinking and a new future.

About Amway
Amway ( is one of the world leaders in the direct sales industry. Established in 1959 as a company for retailing home care products, Amway expanded and diversified through the years. The company now sees its sales led by the NutriliteTM vitamin, mineral, and food supplements; the ArtistryTM skin care products and cosmetics line; and the product lines exclusively designed for Latin America: Moiskin for skin care and Ertia for personal care. Amway has helped millions of people to have a better life through consumer products, business opportunities, and the generous contribution through the One by One Campaign for Children.

About Habitat for Humanity Guatemala
Habitat for Humanity Guatemala works to facilitate access to appropriate housing for families with limited income through the joint effort of people from all walks of life regardless of their religion, political affiliation, social class, race, etc., providing credit in kind for housing construction or improvement.

About Habitat for Humanity International
Habitat for Humanity International is an ecumenical Christian ministry that welcomes to its work all people dedicated to the cause of eliminating poverty housing. Since its founding in 1976, Habitat has built, rehabilitated, repaired or improved more than 400,000 houses worldwide, providing simple, decent and affordable shelter for more than 2 million people. For more information, or to donate or volunteer, visit

Learn more about Habitat for Humanity in Latin America and the Caribbean.