Warner Bros. clicks its heels together with Habitat for Humanity for "There's No Place Like Home" campaign celebrating the 75th anniversary of "The Wizard of Oz"™
BURBANK, Calif. (Sept. 12, 2013) – Warner Bros. Consumer Products, Warner Bros. Home Entertainment and Warner Bros. Entertainment Corporate Responsibility announced today a partnership with Habitat for Humanity to launch "There's No Place Like Home," a campaign celebrating the 75th anniversary of the classic film, "The Wizard of Oz"™. The yearlong program kicks off today with a digital fundraising campaign and, throughout the year, will feature several themed initiatives and events supporting Habitat for Humanity's work to create decent, safe and affordable housing in partnership with low-income families.
"Warner Bros. Consumer Products has been fortunate to delight fans of 'The Wizard of Oz' through the years with a multitude of products, and our 'There's No Place Like Home' campaign is an extension of our appreciation for this classic film and those who love it," said Brad Globe, president, Warner Bros. Consumer Products. "The initiative will not only drive excitement among the iconic film's legions of fans, it will help generate important funds for Habitat for Humanity – a fitting partnership as we celebrate this milestone anniversary."
Ron Sanders, president, Warner Bros. Worldwide Home Entertainment Distribution, said, "Warner Bros. Home Entertainment is proud to be included in this partnership with Habitat for Humanity. We're hopeful the significant monetary contributions it will generate will lead to the repair and rebuilding of communities worldwide and provide safe and secure places for families to live. What better way to be involved with this worthy organization than to arrange for 'The Wizard of Oz' and its famous phrase to provide the key sentiment for this terrific campaign."
"Warner Bros. is committed to making positive contributions to the communities in which we work and live," said Susan Fleishman, executive vice president, worldwide corporate communications and public affairs, Warner Bros. Entertainment. "As the studio has enjoyed a long partnership with Habitat for Humanity, this serves as an ideal opportunity for us to use the affinity for a classic title like 'The Wizard of Oz' to create awareness and support for such a worthy cause."
"Every day, in locations all around the world, we see how having a decent home can change lives and transform communities," said Jonathan Reckford, CEO of Habitat for Humanity International. "Adequate and affordable housing is foundational, and stable housing is inextricably linked to better health, education and livelihood opportunities. The simple statement is true: There's no place like home."
Warner Bros. and Habitat for Humanity will offer a dedicated website and corresponding Facebook application where consumers can support the "There's No Place Like Home" campaign throughout the year. All donations to the "There's No Place Like Home" campaign will support Habitat for Humanity's mission to create housing in partnership with low-income families.
About Warner Bros. Entertainment
Warner Bros. Entertainment, a fully integrated, broad-based entertainment company, is a global leader in the creation, production, distribution, licensing and marketing of all forms of entertainment and their related businesses. A Time Warner Company, Warner Bros. stands at the forefront of every aspect of the entertainment industry, from feature films to television, home video/DVD, animation, comic books, interactive entertainment and games, product and brand licensing, international cinemas and broadcasting.
About Habitat for Humanity International
Habitat for Humanity International's vision is a world where everyone has a decent place to live. Anchored by the conviction that safe and affordable housing provides a critical foundation for breaking the cycle of poverty, Habitat has helped more than 3 million people construct, rehabilitate or preserve homes since 1976. Habitat also advocates for fair and just housing policies and provides training and access to resources to help more families improve their shelter conditions. As a nonprofit Christian housing organization, Habitat works in more than 70 countries and welcomes people of all races, religions and nationalities to partner in its mission. To get more information, to donate or to volunteer, please visit habitat.org.