Corporate Social Responsibility
Many businesses choose to partner with Habitat for Humanity through Corporate Social Responsibility (CSR) initiatives, helping their employees to become agents of social change. Partnerships between Habitat and corporations create improvements, not only in the work environment of the company and the satisfaction levels of its employees, but also in various communities where employees engage in Habitat projects.
Please contact us for information about how your company can be a partner in the mission for adequate housing.
Ninety‐four percent of MBA students said they would take a salary an average of 14 percent lower to work for a company with a reputation of taking corporate social responsibility seriously. A company’s “reputation for ethics and caring about employees” ranked third, at 77 percent, in order of importance when choosing a job. Coming in second was the company’s “financial package” at only a slightly higher 80 percent.
Companies that exhibit strong corporate social responsibility have a strong employee brand. Employees talk about their company’s good efforts, and their pride to be a part of this community involvement. The company’s recruiting brand increases as employees continue to ‘good mouth’ the company. This increased recruiting brand leads to improved employee loyalty to the company, as well as longevity for the company and its products/services.
Employee morale and loyalty
Community involvement provides an “out of office” experience for employees that reinforces teamwork skills and improves company loyalty. Employees of Habitat partner companies are able to see, touch and directly participate in activities that create a positive feeling with regard to the company they work for. Employees take pride in their company when they know it cares about the community and its employees. This company pride lends itself to increased employee productivity. By participating in Habitat team builds, a company “walks the walk”. This demonstrates that the company does care about its employees by offering them the chance to take part in something bigger for the company and its products/services.
Employee and company productivity
Habitat team builds provide a unique opportunity for employees to interact with one another in ways an office environment is not able to provide. Personal interaction skills are enhanced as employees work together to meet the many and varied challenges a home construction site provides. These team building experiences and new found skills are brought back to the workplace, enhancing company communications and ultimately productivity.
Working through Habitat, a company is able to demonstrate to the communities in which they operate that it is making a positive impact on its environment and economic stability. By working to help build communities, companies are seen demonstrating in a direct and highly visible manner that they care, not just about profits and bottom lines, but about people. Habitat creates a new meaning to the term “team building”. By taking part in team builds with Habitat, a company is actually building itself, and the communities in which it operates.