WB Network Stars To Build House With Habitat for Humanity
Americus, Ga. - April 12, 2000 - The WB television network and Teen People Magazine, two of the most powerful forces in American teen culture, will link arms with Habitat For Humanity International this summer to build a house and give three teens a chance to work side-by-side with their favorite TV stars.
The first annual "Build a Habitat for Humanity Home with the Stars" contest is open to young adults over 16 who submit a short essay on why they want to help build a Habitat for Humanity home. The grand prize is an all-expense paid trip to Los Angeles, California to help build the first WB Television Habitat for Humanity House on July 29-30 with the Long Beach Habitat for Humanity affiliate. The contest is co-sponsored by Polaroid, and is featured in the May issue of Teen People and on the WB's Web site.
The WB and Teen People will not only sponsor the house, but will build it as well. Stars from almost every WB show will work side by side with the contest winners and the new homeowners raising walls, lifting rafters and nailing shingles. Habitat For Humanity International expects the event to receive international media attention, especially from the country's TV critics, who will be in Los Angeles for their annual pre-season blitz the week of the build.
The WB literally "owns" the youth TV demographic in America, with a roster that includes hit shows like 7th Heaven (which features a Habitat for Humanity story thread this year), Buffy the Vampire Slayer (whose star, Sarah Michelle Gellar is already a high-profile Habitat supporter) and Dawson's Creek.
Teen People, the most-read magazine by American teens, was recently called the "Bible" of today's youth. Last September it featured a cover story on Sarah Michelle Gellar's work with Habitat For Humanity International in the Dominican Republic.
Dedicated to eliminating poverty housing, Habitat for Humanity International is an ecumenical Christian ministry founded by Millard Fuller along with his wife, Linda. HFHI and its more than 1,900 affiliates in 67 nations have built and sold more than 90,000 homes to partner families at no profit with zero-interest mortgages.