New York Film Festival honors Habitat for Humanity International PSA
New York Film Festival honors
Habitat for Humanity International public service announcement
AMERICUS, Ga., Dec. 22, 2003 – An animated public service announcement created to raise awareness of Habitat for Humanity International’s work around the world won Best PSA at the New York Film Festival.
The 60-second animated film was seen by an audience of 10,000 at the November festival, and is running on seven television channels, including CNN and the History and Biography channels.
Habitat for Humanity Portugal and Netherlands are recording Portuguese and Dutch voiceovers onto the PSA for use in their countries, and the Latin American/Caribbean and Asian/Pacific areas will soon be adding their own voiceover onto the animation for use in their areas.
The film festival web site says of the PSA: “This short animation will revolutionize the look of Public Service Announcements. It is an innovative creative piece that you can watch over and over again, with the ability to adapt to any countries, mixing the animation techniques with the 3-D world.”
The festival is the largest film festival in the world, recognized by the film and entertainment industry as one of the leading film events on the festival calendar.
“The Habitat announcement’s style was influenced by a global variety of children’s drawings,” says Tom Price, Habitat for Humanity International’s director of communications for Western Europe. “It incorporates a multi-visual approach that uses both traditional and modern animation techniques combining 3-D computer animation with 2-D linear drawings to create a truly unique style and feel.
“In using this style of animation, we believe that we have broken fresh ground in using a non-traditional medium to transmit a non-profit’s message. We hope this award will encourage more channels to broadcast the PSA, enabling us to raise greater awareness of HFH.”
While broadcasters in the United States and Canada routinely offer free airtime to non-profit organizations for public service announcements, the practice is a relatively new development in Europe.
Habitat for Humanity International is a Christian ministry dedicated to eliminating poverty housing. Founded in 1976 by Millard Fuller, along with his wife, Linda, Habitat for Humanity International and its affiliates in more than 3,000 communities in 92 nations have built and sold more than 150,000 homes to partner families with no-profit, zero-interest mortgages. For more information, visit www.habitat.org.