Music icon Cher to chair Habitat’s ‘Raise the Roof’ program
What began as a touching birthday tribute to the artist has now evolved into a national program involving artists of all music genres and is aimed at building homes for needy families in the name of a selected artist.
Music icon Cher to chair new Habitat for Humanity national program
Raise the Roof to impact local communities where artists tour
AMERICUS, Ga., and HOUSTON, Aug. 16, 2004 – Habitat for Humanity and Clear Channel Entertainment are thrilled to announce that legendary music artist Cher has agreed to serve as honorary chair for a new charitable community initiative called “Raise the Roof.” What began as a touching birthday tribute to the artist has now evolved into a national program involving artists of all music genres and is aimed at building homes for needy families in the name of a selected artist.
Cher’s concert performers and crew secretly teamed with Habitat for Humanity to build a Habitat House in her name during their tour stop in Minneapolis last spring. She was taken to the construction site where she had a chance to see the work done by her crew, and she met the single mother and her child who were the prospective homeowners. This creative and very moving tribute to Cher sparked the idea to involve more artists and construct more homes across the country while these artists are on tour.
“This was such an incredibly special gift and one that really touched my heart,” said Cher. “It’s a cause all artists can get behind because it provides an opportunity to make a tangible, tremendously powerful impact on someone’s life and in the communities where they entertain.”
Raise the Roof was developed specifically with the music community in mind: well-known artists lend their name and their support to a house-building project in a community where the artist is performing on tour, and corporate sponsors, community volunteers and a few lucky fans will have an opportunity to work alongside the artist on the construction. Clear Channel Entertainment has committed to fund a significant portion of the expense to build each house, with the balance being raised among corporate sponsors, Habitat supporters, fans and in some cases, the artists themselves.
Artists that have participated in Raise the Roof events to date include Blink 182, which worked on the 1,101st house in Pennsylvania and performed in Harrisburg, Pa.; John Mayer, who worked on Angelia Brown’s home and performed in San Antonio; and Linkin Park, which built for a family in need in Noblesville, Ind. The Dave Matthews Band will help build a Raise the Roof house later this month in Houston.
“Music artists have a record of charitable service that sets the bar for other entertainers, and we are so happy that Cher has agreed to lend her name and support to this effort,” said Kimberly Bowron, senior vice president, corporate culture and philanthropy at Clear Channel Entertainment. “With her leadership backing Raise the Roof, we know that the program will be a big success for Habitat.”
Chris Clarke, senior vice president of Communications for Habitat for Humanity agrees. “Cher’s involvement is such a privilege, and it is certainly an inspiration to our volunteers, the families who benefit from this program, and the other artists who become involved,” said Clarke. “We were so enthusiastic when the initial house build was proposed to honor Cher. Having her graciously extending this opportunity beyond that one home just shows what a big heart she has.”
For more information or to get involved with the Raise the Roof™, call 229-924-6935, ext. 2588, or go to www.habitat.org.
About Habitat for Humanity
Habitat for Humanity International, based in Americus, Ga., is a Christian ministry dedicated to eliminating poverty housing. By the end of 2005, Habitat will have built its 200,000th house and more than one million people will be living in Habitat homes they helped build and are buying through no-profit, zero-interest mortgages. www.habitat.org
About Clear Channel Entertainment
Clear Channel Entertainment, a leading producer and marketer of live entertainment events is a subsidiary of Clear Channel Communications (NYSE: CCU), a global leader in the away-from-home advertising industry. Clear Channel Entertainment currently owns, operates and/or exclusively books approximately 130 live entertainment venues, including nearly 100 in North America and more than 30 in Europe. In 2003, 69 million people attended approximately 32,000 events promoted and/or produced by the company, including live music events; Broadway, West End and touring theatrical shows; family entertainment shows; museum exhibitions, and specialized sports and motor sports events. In addition, the company’s independently operated athlete representation business, SFX, provides management, marketing and financial consulting services to many of the world’s top professional athletes. Clear Channel Entertainment also provides marketing services through LIVE Channel, a company dedicated to creating and executing live events for companies seeking brand promotion. Clear Channel Entertainment operates throughout North America, Europe and Australia. More information may be found by visiting www.cc.com and www.clearchannel.com.
Certain statements in this release constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Visit our website at www.clearchannel.com