Major League Baseball helps Habitat with rebuilding
Major League Baseball teams with Habitat to help rebuild Gulf Coast
MLB postseason platform to support housing reconstruction effort
As part of Habitat’s Operation Home Delivery, volunteers build containerized houses outside Minute Maid Park in Houston, national league location of the Major League Baseball 2005 World Series. Volunteers will reassemble the houses in partnership with families displaced by Hurricane Katrina – Photo Gallery
Major League Baseball will leverage its biggest events of the year, the 2005 Division Series, League Championship Series and World Series, to raise money and awareness to help build housing in the areas affected by Hurricane Katrina and Hurricane Rita through Habitat for Humanity International, it was announced today.
The announcement of this new initiative follows the initial phase of the league’s hurricane relief effort benefiting the American Red Cross. The overall combined efforts of the Office of the Commissioner, Club owners, players, and fans have raised more than $10 million for hurricane relief to date.
“The Major League Baseball postseason provides a great opportunity to contribute to the next step of the hurricane relief efforts – the rebuilding of the Gulf Coast region,” said Baseball Commissioner Allan H. (Bud) Selig. “While we took immediate action to help in the wake of Hurricane Katrina, those efforts were only an initial response. We are pleased to do what we can to aid in the enormous task of rebuilding this region of the country.”
As part of this effort to benefit those affected by Hurricanes Katrina and Rita, Major League Baseball will make a donation of $1 million to the Habitat for Humanity International rebuilding effort, called “Operation Home Delivery.” In addition, beginning tonight with the start of the Division Series, and running through the conclusion of the World Series, MLB will provide collection boxes at the gates of all ballparks hosting postseason games for fans to donate to the Habitat’s rebuilding effort.
The $1 million donation will help fund the construction of one new home in each MLB market through the Habitat For Humanity program. The entire baseball community will take part in this effort, with new homes specifically designated for those affected by the Gulf Coast Hurricanes being constructed in parking lots or designated areas around each MLB ballpark.
In addition, Major League Baseball will utilize in-game advertising during its postseason games to promote the initiative through both domestic and international postseason broadcasts. The promotional efforts are designed to inform fans of how they can make donations to the Habitat for Humanity rebuilding effort through the telephone number, 1-800-HABITAT and the Web site www.habitat.org. The promotion will include TV drop-ins and signage behind home plate, as well as national advertising inventory on ESPN Radio and XM Satellite radio during all postseason games.
Additionally, MLB.com, the official Web site of Major League Baseball will feature a link to the Habitat for Humanity Web site where fans can make online donations.
Also as part of its postseason efforts, Game 3 of the 2005 World Series will have a special theme to highlight the overall hurricane rebuilding effort. The special rebuilding effort elements will be geared to reach fans in attendance at the ballpark as well as those watching on television and listening on radio.