Amazon.com, celebrities partner to aid hurricane victims
Amazon.com partners with celebrities to raise money for hurricane victims
Tim McGraw kicks off fund-raising at St. Bernard Parish City Hall near New Orleans
SEATTLE (Nov. 29, 2005) – Amazon.com (NASDAQ: AMZN) today launched the “Amazon.com A-List For Hurricane Relief” – a partnership between Amazon.com and more than a dozen celebrities and former president Bill Clinton to raise awareness and funds for non-profit organizations helping victims of Hurricane Katrina and Rita. The program will begin on Amazon.com tomorrow, Nov. 30, with the exclusive premiere of a recently recorded unreleased song entitled “Louisiana” by superstar Tim McGraw and will continue every weekday through Dec. 20 with a new celebrity partner’s gift of exclusive content. Amazon.com customers will have the opportunity to make donations to the hurricane relief non-profit organization selected by each celebrity.
Tim McGraw is visiting the St. Bernard Parish City Hall today near New Orleans to kick off the project and meet with hurricane victims. In addition to hearing his song, beginning tomorrow Amazon.com customers will see a personal message from McGraw and be able to donate to his designated charity, Habitat for Humanity. Other non-profit organizations selected by Amazon.com’s celebrity partners to receive donations include the American Red Cross, Save The Children, UNICEF, Sidewalk Angels, and the Bush Clinton Katrina Fund.
“People in my home state of Louisiana still desperately need our help after their lives were changed forever by Hurricane Katrina. To help us all remember that the losses caused by the hurricane remain, me and some of my fellow artists have partnered up with Amazon.com,” said McGraw. “As a special way of saying thank you for making a donation to one of the many worthy causes in the affected areas, each of us is making something special available. I just ask that people find it in their hearts to help any way they can. It is very much needed and will be appreciated.”
Amazon.com’s partners include former president Bill Clinton and celebrities Clay Aiken, David Beckham, Blondie, Bon Jovi, Kelly Clarkson, Faith Hill, Elton John, Paul McCartney, Tim McGraw, Carly Simon, Rob Thomas, Christy Turlington, and Trisha Yearwood. Content made available by these partners ranges from unreleased songs to behind-the-scenes tour footage to drawings. Examples include never-seen-before videos of the making of music videos by Faith Hill and Kelly Clarkson, tour footage from Clay Aiken and Bon Jovi, and a drawing by Rob Thomas.
Amazon.com provides a safe and secure platform for making financial contributions to non-profit organizations. Amazon.com customers have demonstrated their willingness to use this platform and their generosity towards worthy causes, evidenced by contributing more than $12.5 million to the Red Cross for Hurricane Katrina and $16 million for tsunami relief efforts.
“Rebuilding the Gulf Coast has just begun,” said Kathy Savitt, Amazon.com Vice President for Strategic Communications, Content, and Initiatives. “Amazon.com is happy to give customers a convenient way to continue their support while celebrating the season with exclusive content from their favorite stars.”
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