Habitat for Humanity International celebrates 30th anniversary with new public awareness campaign
AMERICUS, Ga. (April 10, 2006) – The work of millions of volunteers and partner families is celebrated in Habitat for Humanity International’s “I Helped Build It” public service announcement campaign to coincide with the organization’s 30th anniversary. The PSAs are being distributed nationally to help Habitat further raise awareness of its work to eliminate substandard housing.
New PSA campaign celebrates Habitat volunteers and homeowners. View the TV spots and learn more.
The PSAs’ depictions represent the many men, women, church, civic and corporate volunteers who give their time to make simple, decent housing possible each year in partnership with families in need. The PSAs also include music-industry celebrities and Habitat’s most famous volunteers, former U.S. President Jimmy Carter and his wife, Rosalynn.
“From former presidents and celebrities, to next door neighbors, people from all walks of life and around the world have made Habitat for Humanity possible,” said Chris Clarke, senior vice president of Communications for the organization. “The campaign honors the contributions of every person who ever raised a hammer or a dollar for the work of our ministry. Whether you are supporting a Habitat affiliate in your community or in any of the nearly 100 countries where we build, we want to offer all supporters our humble thanks and unending appreciation.”
The PSAs were shot on location in Pennsylvania, Atlanta, Arizona, Houston and Jackson, Miss., to show a few examples of the diverse styles and culturally-appropriate houses Habitat builds in more than 1,700 locations across the United States. Promise Burrell is one of the homeowners featured in the PSAs. Burrell has two daughters, nine-year-old Lateai and three-year-old Nakela. She works fulltime as a sales clerk and lived in a rural house that was dilapidated and described as “barely livable.” Burrell recently moved into her new home that she partnered with Metro Jackson Habitat for Humanity to build.
The new television PSA campaign will be followed by a print campaign this summer and a PSA campaign for international audiences in some of the nearly 100 countries where Habitat has a presence. Additionally to celebrate Habitat’s 30th anniversary, a national affiliate training conference will be held in Charlotte, N.C., this summer.
Habitat for Humanity formed in Americus, Ga., in 1976. In its first 25 years of existence, Habitat completed 100,000 homes. Over the last five years, Habitat has completed more than 100,000 additional homes around the world, building at the rate of completing one home every 24 minutes. The organization’s 200,000th home was completed in Knoxville, Tenn., in August 2005. This home’s dedication represented one million people living in Habitat housing worldwide.
About Habitat for Humanity International
Habitat for Humanity International, based in Americus, Ga., is an ecumenical Christian ministry that welcomes to its work all people dedicated to the cause of eliminating poverty housing. Since 1976, Habitat has built more than 200,000 houses in nearly 100 countries, providing simple, decent and affordable shelter for one million people. www.habitat.org .