Habitat for Humanity International unveils new public awareness campaign
Campaign features song inspired by Habitat’s work
AMERICUS, Ga. (Sept. 5, 2007) – The sense of hope, joy and pride felt by both partner families and volunteers is celebrated in Habitat for Humanity’s new public service announcement campaign. The PSAs are being distributed across the United States to help Habitat further raise awareness of its work to eliminate substandard housing worldwide.
The PSAs feature the song “A House, A Home” by singer-songwriter Anna Wilson of Nashville, Tenn. “We paired Anna’s eloquent lyrics with still images that will help viewers understand the impact Habitat can have in the lives of the people it touches – both homeowners and volunteers,” said Chris Clarke, senior vice president of communications for the organization.
The television spots are filled with images of Habitat homeowners and volunteers building and dedicating Habitat homes. The campaign encourages viewers to help those in need of simple, decent, affordable housing by partnering with Habitat and doing their part to get involved and “Help Build It!” The organization has used the “Help Build It!” theme for the last two years.
Wilson was inspired to write “A House, A Home” after working with Habitat for Humanity in Nashville on a project sponsored by Whirlpool Corporation. “Anna joked that while it took 300 volunteers just five days to build 10 homes, it took her the same amount of time to write that one song,” Clarke said. “But when you think about it, the result of her labor is equally dramatic when you consider the potential of how many people will be drawn to Habitat’s mission through her efforts.”
“I was inspired by what they were doing,” Wilson said of the volunteers who helped with the project. “So I wrote a song about it because I wanted them to know that we were very appreciative of what they were doing in our community. It’s wonderful to be a part of the Habitat process, and I am honored to have the opportunity to contribute.”
“Anna’s song reminds us all that supporting Habitat’s mission need not be limited to swinging a hammer or laying a block,” said Clarke. “While that work is and always will be vital, clearly God has provided us each with many talents. I encourage people in all walks of life to consider how they might share His gifts with those in desperate need of hope and homes throughout the world.”
The new television PSA campaign will air nationwide this fall. “We have been fortunate and grateful over the last two years that television and radio stations and networks have been generous with their airtime,” said Clarke. “It is our hope they will continue to see the need for Habitat’s mission in their communities and help us spread our message.”
Go to www.habitat.org to view the PSA campaign or to listen to or download “A House, A Home.”
About Habitat for Humanity International
Habitat for Humanity International is an ecumenical Christian ministry that welcomes to its work all people dedicated to the cause of eliminating poverty housing. Since its founding in 1976, Habitat has built more than 225,000 houses worldwide, providing simple, decent and affordable shelter for more than 1 million people. For more information, visit www.habitat.org.
About Anna Wilson
Anna Wilson is a pop/jazz recording artist and songwriter whose timeless, sophisticated sound is juxtaposed by her stunningly contemporary voice and message. She released her sophomore effort, Time Changes Everything, (Transfer Records) on April 3, 2007 – a jazz follow-up to her debut, The Long Way (Asylum/Curb). Beginning September 14, Anna will appear in a recurring role in the new, primetime, FOX docu-drama, “Nashville.”