‘Delta’s Force for Global Good’ partners with Habitat for Humanity to encourage customers to “Help Build It.”
As Delta employees plan builds on the Mississippi Gulf Coast and in Latin America, a new in-flight PSA highlights commitment to building simple, decent affordable houses
ATLANTA, GA (April 25, 2005) – Delta Air Lines will begin airing an in-flight PSA featuring the airline’s work with Habitat for Humanity and encouraging its customers to join the effort to help build simple, decent and affordable housing worldwide.
Delta’s Force for Global Good - PSA.
The video, which will be viewed by an estimated 4.5 million customers each a month features employee members of Delta’s Force for Global Good, a program uniting Delta’s customers with the airline’s vast global network of 50,000 employees who invest their personal time and money to support philanthropic efforts throughout the world. Release of this video coincides with the Force for Global Good effort to build homes for victims of hurricanes Katrina and Rita along the Gulf Coast as part of the 2008 Jimmy and Rosalynn Carter Work Project. Nearly 60 Delta employees will join thousands of volunteers working with President Carter and his wife Rosalynn to construct or repair houses across the Gulf Coast.
Delta launched its Habitat partnership in December 2006 when it unveiled a Delta Boeing 767-300 aircraft featuring a unique Habitat for Humanity paint schematic and Delta’s Force for Global Good decal. Delta’s Force for Global Good has taken a stand against poverty housing with four builds in Johannesburg, South Africa; Brooklyn, N.Y.; Accra, Ghana; and Nagewadi, Karjat outside of Mumbai, Maharashtra, India. To date, Delta employees have donated thousands of hours of service to Habitat, helping families in need of safe, decent, affordable housing realize the dream of home ownership.
“Delta’s Force for Global Good establishes meaningful partnerships worldwide that promote our mission of helping create positive change,” said Ed Bastian, Delta’s president and chief financial officer. “Thanks to the passion of our employees around the world, Delta has a rich heritage of giving back to the communities we serve. Through our work with Habitat for Humanity, we not only improve the quality of life for others through home ownership, but also enrich our own lives and the lives of our customers through the spirit of giving.”
About Delta Air Lines
Delta Air Lines operates service to more worldwide destinations than any airline with Delta and Delta Connection flights to 306 destinations in 58 countries. Delta has added more international capacity than any major U.S. airline during the last two years and is the leader across the Atlantic with flights to 37 trans-Atlantic markets. To Latin America and the Caribbean, Delta offers more than 500 weekly flights to 57 destinations. Delta’s marketing alliances also allow customers to earn and redeem SkyMiles on nearly 16,409 flights offered by SkyTeam and other partners. Delta is a founding member of SkyTeam, a global airline alliance that provides customers with extensive worldwide destinations, flights and services. Including its SkyTeam and worldwide codeshare partners, Delta offers flights to 841 worldwide destinations in 162 countries. Customers can check in for flights, print boarding passes and check flight status at delta.com.
About Habitat for Humanity International
Habitat for Humanity International is an ecumenical Christian ministry that welcomes to its work all people dedicated to the cause of eliminating poverty housing. Since its founding in 1976, Habitat has built more than 250,000 houses worldwide, providing simple, decent and affordable shelter for more than 1 million people. For more information, visit www.habitat.org.