Habitat for Humanity among recipients of Subaru’s “Share the Love” campaign
Subaru’s Senior Vice President and Chief Marketing Officer, Tim Mahoney (pictured right), presents Habitat’s senior vice president of development Mark Crozet with a donation of more than $950,000 at the 2009 Chicago Auto Show. Subaru donated a total of $4.6 million from their “Share the Love” campaign to Boys & Girls Clubs of America, Habitat for Humanity International, Meals On Wheels Association of America, the National Wildlife Federation and The American Society for the Prevention of Cruelty to Animals.
Automaker donated $4.6 million from sales event to five national nonprofit organizations
ATLANTA (Feb. 20, 2009) – Habitat for Humanity International received a donation of more than $950,000 from Subaru of America Inc. as part of the company’s “Share the Love” marketing campaign. Subaru’s Senior Vice President and Chief Marketing Officer, Tim Mahoney, presented Habitat and four other nonprofit organizations with checks totaling $4.6 million at a media event kicking off the 2009 Chicago Auto Show last week.
“Now more than ever Subaru and its drivers recognize the importance of support for charitable organizations and community causes,” said Mahoney.
“Subaru’s ‘Share the Love’ promotion not only provided Habitat for Humanity with much needed funds but gave us great opportunities to connect with new audiences, raising awareness of Habitat’s work among the millions who saw advertisements on television and on the Web. We are grateful to Subaru for inviting Habitat to participate in this outstanding program,” said Chris Clarke, senior vice president of Marketing and Communications for Habitat for Humanity International.
From November 24, 2008 to January 2, 2009, for every new Subaru sold or leased, a $250 donation was made to the owner’s choice of five national charities. The campaign featured national television, radio, print and digital media components. The program was the first in what is expected to become an annual Subaru tradition.
The four other national charities involved were Boys & Girls Clubs of America, Meals On Wheels Association of America, the National Wildlife Federation and The American Society for the Prevention of Cruelty to Animals.
“Since the earliest days of Habitat, we’ve worked to eliminate poverty housing and share Habitat’s mission through our many partners—our homeowners, volunteers, sponsors and supporters. Today, more than ever, that requires innovation and teamwork within our partnerships and across our ministry,” added Clarke.
Subaru of America Inc. is a wholly-owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, New Jersey, the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru makes the best-selling All-Wheel Drive car sold in America based on R.L. Polk & Co. new vehicle retail registration statistics calendar year-end 2007. In addition, Subaru boasts the most fuel-efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency fuel economy standards. All Subaru products are manufactured in zero-landfill production plants, and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information, visit www.subaru.com.
About Habitat for Humanity International
Habitat for Humanity International is an ecumenical Christian ministry that welcomes to its work all people dedicated to the cause of eliminating poverty housing. Since its founding in 1976, Habitat has built more than 300,000 houses worldwide, providing simple, decent and affordable shelter for more than 1.5 million people. For more information, visit www.habitat.org.