Habitat for Humanity ranked as 7th most valuable nonprofit brand
ATLANTA (June 30, 2009) – Habitat for Humanity has been ranked as the 7th most valuable brand among charities according to The Cone Nonprofit Power Brand 100 report. According to the valuation methodology, Habitat has a brand value of $1.8 billion.
“We are pleased to be recognized as one of the top nonprofit brands in this first-of-its-kind ranking,” said Chris Clarke, senior vice president of Communications for Habitat for Humanity International. “We are grateful for the hard work of our affiliates and for the continued support of our many partners and donors across the country who help to build the Habitat brand worldwide by making simple, decent and affordable housing possible for families in need.”
The analysis, conducted by the marketing firm Cone LLC and Intangible Business, a British brand-valuation company, examined each nonprofit’s financial standing, image, projected growth revenue and a survey of 1,000 Americans to determine the top 100 most valuable nonprofit brand names among organizations providing social, environmental and animal-related services. The full report and insights can be found at www.coneinc.com/nonprofitpowerbrand100.
A nonprofit, ecumenical Christian housing ministry, Habitat for Humanity seeks to eliminate poverty housing and homelessness from the world and to make decent shelter a matter of conscience and action. Habitat has a presence in more than 90 countries around the world and last year served more than 55,000 families with new home construction, major renovations, repairs and other home improvements.
About Habitat for Humanity International
Habitat for Humanity International is an ecumenical Christian ministry that welcomes to its work all people dedicated to the cause of eliminating poverty housing. Since its founding in 1976, Habitat has built more than 300,000 houses worldwide, providing simple, decent and affordable shelter for more than 1.5 million people. For more information, visit www.habitat.org .