Springs Global and Habitat for Humanity Join Forces to Benefit Families and Communities Around the World
New York City (November 1, 2011)– Springs Global US, the home furnishings company with offices and factories worldwide, is partnering with Habitat for Humanity to help create additional decent and affordable housing opportunities in partnership with low-income families. The partnership will include a range of cause marketing programs, in-kind product donations and employee engagement.
As part of the partnership, effective Jan. 1 through Dec. 31, 2012, Springs Global will direct a portion of the sales made on their flagship brands’ websites to Habitat for Humanity. The Springmaid brand comprises delightful, whimsical collections for bed, bath and tabletop each of which surprises with ingenious details. Recently added to the Springmaid family is the franchise Springmaid Garden of Surprise & Delight, featuring one-of-a-kind surprises and special edition delights for the home every day. The Wamsutta brand encompasses luxurious bed and bath collections designed to wow the senses with innovative color, refined beauty, classic styling and uncompromised quality. During the designated timeframe, the shopping experience on www.springmaid.com, www.springmaidgarden.com and www.wamsutta.com will be a charitable one with 10 percent of every sale benefitting Habitat for Humanity.
In addition to donating financial resources, the Springs Global partnership broadens the philanthropic efforts by committing to employee volunteer time in Habitat’s A Brush with Kindness New York City program. A Brush with Kindness is an exterior home preservation program designed to help low-income homeowners who struggle to maintain the exterior of their homes.
“Each year, Habitat for Humanity mobilizes nearly 1 million volunteers to build, rehabilitate and repair homes and hope around the globe,” said Joe Granger, President of Springs Global. “Springs Global is pleased to join that number. We are committed to Habitat’s global efforts to develop thriving communities by both building and renovating homes in partnership with people in need of affordable housing.”
To kick off the partnership, Springs Global has designed and donated a multi-use Tyvek bag for the volunteers of this year’s Habitat for Humanity Jimmy & Rosalynn Carter Work Project. The 28th annual build event will take place in Léogâne, Haiti, from Nov. 5-12 as part of Habitat for Humanity’s commitment to provide permanent housing in partnership with 50,000 Haitian families affected by the 2010 earthquake.
“We are thrilled to enter into this partnership with Springs Global,” said Chris Clarke, Habitat for Humanity International’s senior vice president of Marketing and Communications. “When a company devotes both resources and volunteers, the impact of the partnership deepens. We look forward to an innovative and long-lasting relationship with Springs Global to benefit families and communities around the world.”
About Springs Global US, Inc.
Springs Global US, Inc., is the world’s leader in innovative branding, design, marketing and development of decorative home furnishings, supplying major retailers worldwide with a diverse portfolio of some of the most legendary and recognized home brands in the world. A subsidiary of Springs Global Participações S.A., the world’s largest manufacturer and marketer of textile home furnishings, Springs Global’s brands include Wamsutta® and Springmaid®, and the company has licensing agreements with companies and brands including Diane von Furstenberg, Cindy Crawford, Court of Versailles®, and Walt Disney World® Resort. Springs Branded Business Unit offers global decorative home furnishing solutions for its brands and retail partners. www.springs.com.
About Habitat for Humanity International
Habitat for Humanity International is a global nonprofit Christian housing organization that seeks to put God’s love into action by bringing people together to build homes, communities and hope. Since 1976, Habitat has served more than 500,000 families by welcoming people of all races, religions and nationalities to construct, rehabilitate or preserve homes; by advocating for fair and just housing policies; and by providing training and access to resources to help families improve their shelter conditions. For more information, to donate or to volunteer, please visit habitat.org, or follow us at facebook.com/habitat or at twitter.com/habitat_org, or join Habitat’s blog community at habitat.org/blog.