Banana Republic asks customers to join brand’s give-back program
New York (May 27, 2014) — Banana Republic announced the expansion of its ONE+ALL program that commits volunteer hours and fundraising support to organizations that make a difference in communities where the brand’s employees work and live. Over the first weekend in June, customers are invited to shop for a cause in support of four nonprofit organizations: Habitat for Humanity, Big Brothers Big Sisters, Boys & Girls Clubs and Dress for Success.
ONE+ALL was launched in 2010 to encourage employees to support their local communities through volunteering, tying back to the social-minded spirit of Banana Republic’s hometown of San Francisco and since then, employees have volunteered more than 178,000 hours of service. As an extension of the current ONE+ALL program, Banana Republic is partnering with Habitat for Humanity, Big Brothers Big Sisters, Boys & Girls Clubs and Dress for Success, and is encouraging customers to participate by crowdsourcing votes on how financial support should be distributed among partners.
During the weekend of June 5 through June 8, customers will receive 25 percent off their Banana Republic purchases, with 5 percent of sales being donated to community organizations – up to a goal of $500,000. From May 26 to June 8, customers are invited to visit bananarepublic.com/OneandAll to vote for which of the four participating nonprofits they would like to have contribution dollars benefit. While each organization will receive a donation, customer votes will determine the percentage each receives.
In 2013, more than 6,000 Banana Republic employees in North America and Canada participated in nearly 60,000 hours of skills-based volunteering, creating more than $1.3 million of value in hours benefitting local communities.
“Giving back to our communities has long been an important part of the Banana Republic employee culture,” said Roy Hunt, senior vice president of Banana Republic global stores, operations, field visual and store design. “By encouraging our customers to get involved, we are able to expand the message of this valuable work and make a larger impact nationwide.”
About Banana Republic
Banana Republic is a global apparel and accessories brand focused on delivering modern American style. Dedicated to helping customers achieve their best in life’s moments big and small, both personally and professionally, Banana Republic offers covetable clothing, handbags, jewelry, eyewear and fragrance at accessible prices. Founded in San Francisco, Banana Republic is located in more than 700 company-operated and franchise retail locations worldwide. Customers also can shop online or at 888-BR-STYLE. For more information about Banana Republic, a division of Gap Inc. (NYSE: GPS), please visit bananarepublic.com.
About Habitat for Humanity International
Habitat for Humanity International’s vision is a world where everyone has a decent place to live. Anchored by the conviction that housing provides a critical foundation for breaking the cycle of poverty, Habitat has helped more than 4 million people construct, rehabilitate or preserve homes since 1976. Habitat also advocates to improve access to decent and affordable shelter and supports a variety of funding models that enable families with limited resources to make needed improvements on their homes as their time and resources allow. As a nonprofit Christian housing organization, Habitat works in more than 70 countries and welcomes people of all races, religions and nationalities to partner in its mission. To learn more, donate or volunteer visit habitat.org.