June 14, 2011
Cape Town, South Africa – Habitat for Humanity South Africa has teamed with online real estate giant Property24.com to launch the fund drive Property24 Clicks for Bricks Challenge. For each online user clicking the “like” button on Property24.com’s Facebook page the firm will donate R5 towards the R91,000 cost of building a Habitat home.
To participate, online users simply visit www.facebook.com/property24  and click on the “like” button. Property24.com is a real estate search engine with one of the largest online databases of South African property with more than 12,000 active real estate agents participating.
More than 7,000 clicks have been done to date.
“We want to break the cycle of poverty from one generation to the next,” said Adrienne Burke, HFHSA’s national marketing and communications officer. “We believe the house provides the platform for this change both for the family and the community.”
HFHSA believes a decent home is not merely bricks and mortar. A home provides families with a safe, healthy environment in which to live and study and provides a viable investment for the future, thereby breaking the cycle of poverty.
But more than that, in the same way that individual bricks form the basis of houses, houses form the foundation of a community. Habitat SA’s approach to contributing to housing in South Africa also aims to build communities around the homes they help construct.
Habitat builds in partnership with families and individuals in need of decent shelter. Selected home partners contribute 60 hours of “sweat equity” – physically working on other homeowners’ houses – before qualifying for their own house.
“Their sweat is in the walls of the homes whether they live there or not,” Burke said.
HFHSA has been actively building in South Africa since 1996, and since then, 3,045 families have been served across 34 communities. As a community development organisation, HFHSA currently engages with local communities in the greater Cape Town, Durban and Johannesburg areas.