Mayo 17, 2009
On May 16, 2009, the event “Fashion for Humanity” took place in the Iguatemi Center, one of the most luxurious commercial centers in Sao Paulo, Brazil.
Students from the American School of Sao Paulo, otherwise known as the Graded School, organized and promoted this second annual runway event. The students themselves stole the show, modeling popular national clothing brands, while promoting the work of Habitat for Humanity Brazil and motivating spectators to donate funds for the construction of homes.
The students received US$150,000 worth in donated services for the production of the event, such as a press conference room, cocktails, the space at Iguatemi, hair and makeup, communications, a fashion producer and the use of clothing from national brands such as Reserva, Doc Dog and Farm.
More than 120 volunteers helped in the production, drew 464 spectators, and raised a total of US$50,067 in donations. In January of 2010, three more families in Varjada Will receive a safe and healthy home, which they will build side-by-side with the same Graded School students.
Vanessa Teramoto Higa is part of the Resource Development Team for Habitat for Humanity Brazil.
Photos courtesy of Habitat Brazil and Nelson Cho, Graded School of Sao Paulo student.