April 26, 2010
NEW YORK, U.S.A. – “Fragile” was created by Andrea Lira, a Chilean woman living in Brooklyn, in response to the recent earthquake and tsunami in Chile. Using the image of a paper butterfly, the animation demonstrates the fragility of our lives and our environment. “As human beings, we cannot control nature, but we can design and build a solid future,” says Andrea.
At the end of the animation, Habitat for Humanity is promoted for its efforts in Chile after the disaster. “I wanted to find an organization recognized worldwide for its disaster response and reconstruction efforts,” says Lira. “Habitat for Humanity has been helping Chile since day one. I felt that it was the perfect organization for the project and represented the message that I wanted to get across.”
“Fragile” is created with paper cut-outs, which for Andrea symbolize the fragility of our lives and our environment. “Since nature cannot be controlled,” she explains, “I think that as a society we can design more solid foundations to avoid similar disasters in the future.” Andrea’s hope is that the need in one country will become a problem of global importance. “Lately, there has been a rise in the level of awareness about these issues, and problems are being tackled in more specialized and creative ways. It would be great if more people would participate.”
Andrea’s hope is that the animation will be distributed “virally” over the internet, so that more people will donate to causes, like Habitat for Humanity, that are responding in Chile. “I am very excited that the animation is now on Habitat for Humanity’s website, so that more people will be able to see it and possibly donate , or at least awaken their consciousness about the problem so that it does not start to leave people’s minds.”
Andrea is a native of Chile, and studied animation in New York. She currently resides in Brooklyn, where she works for Nickelodeon. “For me, it’s important to support the reconstruction of my country with whatever is in my reach,” she says. “Since I was a little girl, I liked to draw and to tell stories through characters. I think that animation is a simple language; one that both adults and children can understand.”
Animation has afforded Andrea many opportunities to raise her voice and to make a positive impact in the world. She has spent time teaching animation to low-income children and children who have suffered abuse, and created an animated campaign for UNICEF, promoting access to education for low-income families. Her work has aired internationally on television networks and in various film and animation festivals in countries such as China, Austria, the United Kingdom and the United States.
Currently, Andrea is collaborating with other international animators in pursuit of her dream to continue producing art and animation projects in response to natural disasters.
“We can’t allow ourselves to forget about these types of disasters,” Andrea reminds us. “And if they are no longer in the news it does not mean that they have disappeared. It is important that people know that there are diverse ways that they can continue to help.”
Throughout the next five years, Habitat plans to serve at least 10,000 families from the five regions affected by the quake, giving priority to the most vulnerable cases.
For more information, please visit www.hphchile.cl/ .