New PSA Campaign, Partnership With Ladies’ Home Journal Announced
NEW YORK, Nov. 14, 2002–Habitat for Humanity International (HFHI) today launched a series of public service announcements and embarked on a partnership with Ladies’ Home Journal as part of a campaign to encourage people to reach across social and economic divides to help those in need of a simple, decent place to live.
Habitat for Humanity’s New York City affiliate showcased the release of the new PSAs–HFHI’s first public service announcements in six years–while Habitat for Humanity affiliates around the country called on their communities to support local Habitat for Humanity efforts to eliminate poverty housing.
Tony Dow, who portrayed Wally on “Leave It To Beaver,” represented the ideal childhood to millions of Americans. Today, Dow, who was on hand for the launch, advocated a better childhood for millions of American children living in poverty.
“ ‘Leave It To Beaver’ represents the ideal American family living in a safe and loving home,” said Dow. “I want to help Habitat for Humanity make that ideal a reality by ensuring that every child have the opportunity to live and grow in a safe, healthy, loving home.”
“Many of us in the United States have been greatly blessed in many ways, and I have learned that there is nothing more rewarding than sharing those blessings with people who are less fortunate,” said Millard Fuller, founder and president of Habitat for Humanity International. “At Habitat for Humanity, we are working hard every day to build homes and hope for our children’s future and to abolish poverty housing from the face of the earth. We hope our partnership with Ladies’ Home Journal and these new public service announcements will encourage people to help us with that goal.”
Beginning its partnership with the nonprofit organization, Ladies’ Home Journal is embarking on an ambitious project to showcase Habitat for Humanity homeowner families and volunteers in every issue, starting in March 2003, to tie in with the magazine’s debut of its “Heart, Home and Family” positioning and redesign. The magazine hopes to sponsor a Habitat home and Ladies’ Home Journal staff will help to build the house in the New York City area in 2003. In addition, Ladies’ Home Journal will invite its readers to join the magazine in helping people in their communities by volunteering with or donating to Habitat for Humanity.
“Habitat’s mission and success is an inspiration–empowering and enabling families to live their own American dream of home ownership, with all the practical and spiritual value that adds to their lives,” said Diane Salvatore, editor-in-chief of Ladies’ Home Journal. “Ladies’ Home Journal readers will be enriched by reading the monthly feature focusing on a family moving into a Habitat for Humanity home, as well as by stories of the volunteers who helped get them there. Going forward, we fully expect that our readers will be active participants in building Ladies’ Home Journal-Habitat homes around the country.”
According to a U.S. Census Bureau demographics survey in June 2001, more than 34 million Americans are living in a state of poverty. The official poverty threshold for a family of four, as defined by the federal government, is $18,104 and statistics show that one in six children in the United States–about 12 million children–currently live in poverty. In New York City, that statistic increases to one in four children.
Habitat for Humanity’s first PSA, “Cycle of Poverty,” brings those statistics to life by showing six children playing on a merry-go-round. The sixth child turns to go home and, instead of going to a tenement or shack, runs inside her Habitat for Humanity house. She illustrates that the cycle of poverty in the United States can end with the help of Habitat for Humanity volunteers and donors. (This public service announcement is available in both English and Spanish.)
The second public service announcement incorporates scenes from some of our favorite television families. Viewers will see the Cleavers from “Leave It To Beaver,” the Howells from “Gilligan’s Island,” and the Huxtables from “The Cosby Show,” followed by a Habitat for Humanity family on their front porch. This PSA explains that a house brings a family together, and that Habitat for Humanity brings families hope for a brighter future.
Founded in December 1883, Ladies’ Home Journal magazine has been inspiring, informing and entertaining women for 119 years. Published monthly by Meredith Corporation (NYSE: MDP). Ladies’ Home Journal has a circulation of 4.1 million and a readership of 14.5 million.
Habitat for Humanity International is consistently named one of the top nonprofit organizations in the nation. For more information about Habitat for Humanity International, log on to http://www.habitat.org/ . For more information about children’s poverty in your area, log on to http://www.census.gov .
Habitat for Humanity International is an ecumenical Christian ministry dedicated to eliminating poverty housing. Founded by Millard Fuller, along with his wife, Linda, Habitat for Humanity International and its affiliates in more than 3,000 communities in 83 nations have built and sold more than 125,000 homes to partner families with no-profit, zero-interest mortgages.