"All My Children" Cast Members Volunteer at Habitat for Humanity Build Site as Part of a New Storyline
New York City, NY, May 28, 2003 – On Wednesday, May 28th, “All My Children” cast members, including Susan Lucci, will volunteer at the Habitat for Humanity New York City affiliate build site located at 150th Street between Tinton and Union Avenues in the Mott Haven/Hunts Point area of the Bronx.
ABC Daytime continues its commitment to community outreach by joining forces with faith-based organization Habitat for Humanity in a compelling new storyline on “All My Children.” Several major characters are engaged in building a home with Habitat for Humanity in a neighborhood in the fictitious town, Pine Valley.
“ABC and All My Children are not just here for the day, but for the cause. Every person deserves a decent roof over their heads,” said Susan Lucci.
Mott Haven has the highest percentage of people living in poverty (65.3%) in New York City. Its homeownership rate of only 10.4% is one of the lowest in NYC. Housing affordability problems in the Bronx have been a persistent problem, with 29.1% of Bronx residents spending more than 50% of their incomes on housing – the highest rate of any borough.
The Habitat for Humanity affiliate in New York City follows the Habitat model of using sweat equity, volunteer labor and donated or affordable land to make it possible to build low-cost homes with New Yorkers in need. The homes built as part of this Mott Haven project represent Habitat for Humanity NYC’s third development in the Bronx. Mott Haven is experiencing revitalization. Habitat for Humanity – NYC believes that it can contribute to these recent advancements by building community in the Bronx.
Habitat for Humanity International is an ecumenical Christian ministry dedicated to eliminating poverty housing. Founded by Millard Fuller, along with his wife, Linda, Habitat for Humanity International and its affiliates in more than 3,000 communities in 87 nations have built and sold more than 125,000 homes to partner families with no-profit, zero-interest mortgages.
"All My Children's" effort is part of the Disney VoluntEARS program, an international, company-wide employee volunteer initiative, logging more than 2.5 million volunteer hours for local community projects in its 11-year history. The program is administered by DisneyHand, the worldwide outreach program for The Walt Disney Company, which is dedicated to making the dreams of families and children a reality through public service initiatives, community outreach and volunteerism in the areas of learning, compassion, the arts and the environment. The Walt Disney Company, together with its subsidiaries and affiliates, is a diversified, international family entertainment and media enterprise which includes Walt Disney Parks and Resorts, The Walt Disney Studios, ABC, Inc., ESPN, Disney Channel, Disney Stores, television and radio stations and Internet web sites. For more information on Disney’s corporate public service efforts, please visit http://www.disneyhand.com/ .
“All My Children” celebrated its 33rd anniversary in January, 2003. The program has successfully maintained its popularity and continues to be one of daytime’s most compelling dramas. “All My Children” took home the 1998 Emmy Award for Outstanding Drama Series, the third time the show received this top honor, having also garnered the award in 1994 and 1992. The show also received its third consecutive Emmy Award for Outstanding Drama Series Writing. “All My Children” received its second Writers Guild Award and its second GLAAD Media Award in 2002.
ABC Daytime Media Relations:
Michael Cohen (212) 456-1429
Habitat for Humanity - New York City:
Erin Michelson (917) 647-6075