August 13, 2003–A public service announcement created to raise awareness of Habitat for Humanity International’s work around the world will be shown at the New York Independent Film and Video Festival.
The New York International Independent Film and Video Festival (NYIIFVF) is the largest film festival in the world. Founded in 1993, the NYIIFVF has been recognized by the film and entertainment industry as one of the leading film events on the festival calendar. Each festival, NYIIFVF exhibits over 300 films, world premieres, high quality documentaries, short films and animations from around the world.
“We decided to use animation to express a child’s perspective of poverty housing,” said Tom Price, Habitat for Humanity International’s director of Communications for Western Europe.
“In using this style of animation, we believe that we have broken fresh ground in using a non-traditional medium to transmit a charity message,” said Price.
The style was influenced by a global variety of children’s drawings. It incorporates a multi-visual approach that uses both traditional and modern animation techniques combining three-dimensional computer animation with two-dimensional linear drawings to create a truly unique style and feel.
Habitat for Humanity has produced a second PSA aimed at the business community incorporating comments from six of the top businessmen and women from around Europe. It will be offered to European business channels and was filmed by London-based Purple Flame Media.
“The PSAs have so far attracted interest from major satellite and cable broadcasters,” said Price. “We are hoping publicity, such as the airing at the film festival, will attract even more interest.”
While broadcasters in the U.S. and Canada routinely offer free air time to charitable organizations for public service announcements, the practice is a relatively new development in Europe.
Habitat for Humanity International is an ecumenical Christian ministry dedicated to eliminating poverty housing. Founded by Millard Fuller, along with his wife, Linda, Habitat for Humanity International and its affiliates in more than 3,000 communities in 89 nations have built and sold more than 150,000 homes to partner families with no-profit, zero-interest mortgages.
Director of Communications, Western Europe
Communications Manager, Western Europe