Reba McEntire tour, sponsored by Whirlpool Brand, benefits Habitat for Humanity International
2004 performances will raise awareness for families in need
BENTON HARBOR, Mich., March 22, 2004 – Whirlpool Brand announced today that it will sponsor Reba McEntire’s 2004 concert tour, benefiting Habitat for Humanity International. The tour will begin June 4 in Connecticut and visit more than two dozen cities across the United States to raise awareness and support for Habitat for Humanity.
“It’s an honor for Whirlpool to sponsor one of our country’s greatest performers and support Habitat for Humanity at the same time,” said David Swift, executive vice president of Whirlpool North America. “We believe that Reba embodies the Whirlpool brand image, as she is a successful career woman, mother, and homemaker and is also committed to various humanitarian causes. Reba’s tour provides us with the opportunity to go directly to our consumers, talking to them about Habitat for Humanity in a new way and to align ourselves with a terrific performer.”
Millard Fuller, founder and president of Habitat for Humanity International, added, “Whirlpool and Habitat for Humanity are both committed to providing safe and affordable homes to communities across the country. We are thrilled to be joined by Reba McEntire in this effort, as we work to help families in need by inspiring hope and building lives, one home at a time.”
Whirlpool donates a refrigerator and range to every Habitat home built in North America, and thousands of Whirlpool employees have volunteered their time at local Habitat builds in their hometown communities. Whirlpool has donated approximately 40,000 appliances to Habitat since 1999 as part of its $25 million commitment to the organization’s “More than Houses” campaign, which will build more than 100,000 new homes by 2005.
Whirlpool Corp. is the world’s leading manufacturer and marketer of major home appliances, with annual sales of more than $11 billion, 68,000 employees and nearly 50 manufacturing and technology research centers around the globe. The company markets Whirlpool, KitchenAid, Brastemp, Bauknecht, Consul and other major brand names to consumers in more than 170 countries. Additional information about the company can be found on the Internet at www.whirlpool.com .
Habitat for Humanity International is a Christian ministry dedicated to eliminating poverty housing. Founded in 1976 by Millard Fuller, along with his wife, Linda, Habitat for Humanity International and its affiliates in more than 3,000 communities in 92 nations have built and sold more than 150,000 homes to partner families with no-profit, zero-interest mortgages. www.habitat.org