MLB moves into next phase of rebuilding with 12 new home builds in MLB Club markets
Major League Baseball and its Clubs, in conjunction with Habitat for Humanity International, will launch the next phase of their ongoing hurricane relief and rebuilding efforts beginning Monday, January 30 and continuing into the 2006 season. As part of this initiative, Major League Baseball and 10 MLB Clubs will build 12 new homes that will benefit those affected by Hurricanes Katrina, Rita and Wilma. This new segment of home builds is part of the Major League Baseball initiative to contribute to the rebuilding of the Gulf Coast, and will be funded by the initial $1 million donation made by MLB on Oct. 4, 2005.
As part of the Club builds, a number of Major League Baseball Club executives, managers, current players and their wives will join Habitat for Humanity volunteers to construct homes at build sites near Club ballparks and Spring Training camps. The homes will be donated to displaced residents of the Gulf Coast relocated to these specific areas where possible.
The MLB Clubs that will host builds through this initiative include: Atlanta Braves, Chicago White Sox, Florida Marlins, Milwaukee Brewers, Minnesota Twins, New York Mets, Oakland Athletics, San Diego Padres, San Francisco Giants and Seattle Mariners.
“We are pleased to work with our Clubs and continue this league-wide effort to help those in need, both in the Gulf Coast and in the communities that support our game so fervently,” said Baseball Commissioner Allan H. (Bud) Selig. “By extending our relationship with Habitat for Humanity International we hope to further the success of our World Series rebuilding initiative and continue to help those in need of housing across the country.”
“The partnership with Major League Baseball and its Clubs is, to borrow their line, a ‘home run’ for Habitat,” said Jonathan Reckford, chief executive officer of Habitat for Humanity International. “The upcoming events provide exciting opportunities to blend baseball and building, but more, it offers more families the dream of having a simple, decent place to call home.”
The new home builds are part of the ongoing Major League Baseball hurricane relief and rebuilding efforts to benefit residents of the affected areas of the Gulf Coast. The first phase of the initiative was a league-wide effort to raise funds for the initial Hurricane Katrina relief effort in support of the American Red Cross.
Major League Baseball continued its support of the rebuilding effort during the Fall Classic when it began a concentrated effort under the banner “Major League Baseball Rebuilds.” During the 2005 World Series games in Houston, Major League Baseball and Habitat for Humanity International built eight houses, each representing one of the eight MLB Clubs in the 2005 Postseason.
In addition, Major League Baseball themed Game Three of the 2005 World Series to support the Gulf Coast rebuilding and its support of Habitat for Humanity. The worldwide broadcast highlighted ways in which fans could donate to Habitat for Humanity, including displaying the telephone number (1-800-HABITAT) and the Habitat for Humanity Web site (www.habitat.org ).
The exposure generated by Major League Baseball for Habitat for Humanity during the 2005 World Series alone reached an aggregate of 537 million combined viewers over the four games, according to Nielsen Media Research. In addition, the value of the exposure ranked Habitat for Humanity third out of 78 companies featured in the 2005 World Series broadcasts with an estimated media value of $8.3 million, according to Image Impact, Inc.
In addition to the in-game exposure and branding, the Hurricane relief and rebuilding efforts were supported online through MLB.com, the official Web site of Major League Baseball. A link to the Web site of the American Red Cross was posted on the homepage and all of the individual Club site home pages throughout the recovery effort and a link to Habitat for Humanity’s Web site has been online since October.
About Habitat for Humanity International
Habitat for Humanity International, based in Americus, Ga., is an ecumenical Christian ministry that welcomes to its work all people dedicated to the cause of eliminating poverty housing. Since 1976, Habitat has built more than 200,000 houses in nearly 100 countries, providing simple, decent and affordable shelter for one million people. www.habitat.org .
Contact: Susan Goodenow or Carmine N. Tiso, Major League Baseball, (212) 931-7878