Thirty thousand dollars awarded to affiliate to support Habitat for Humanity’s mission
ARLINGTON, Va. (February 1, 2008) — Grand Island Area Habitat for Humanity in Nebraska was recognized as the top aluminum can recycler in 2007 with a $30,000 grant from Cans for Habitat, a national partnership between Habitat for Humanity International and the Aluminum Association. Competing against other Habitat for Humanity affiliates across the country, Grand Island Area Habitat for Humanity won by recycling the most pounds of aluminum cans per capita and demonstrating the best overall marketing and media outreach for its local program.
Grand Island Area HFH recycled an impressive 54,820 pounds of cans, earning more than $35,650. The proceeds from these recycled cans, along with the $30,000 award, will be used to help build Habitat for Humanity homes in partnership with families in need.
“Grand Island Area Habitat for Humanity continues to amaze us with its strong can recycling program,” said Patrick Kelly, program director for Cans for Habitat. “The affiliate always finds new ways to keep its community engaged in recycling. It’s creativity and persistence is impressive!”
The affiliate’s promotional efforts included a “Can Jam,” held in celebration of Earth Day, which involved more than 2,200 elementary students in an art contest and can recycling. The affiliate also developed valuable partnerships to collect cans and distribute materials, including one with the Principal Financial Group and another with the Hall County Convention and Visitors Bureau.
Throughout the year, more than 80 Habitat for Humanity affiliates participated in the grant program by reporting their pounds on the Cans for Habitat Web site. An impressive 492,660 pounds of cans were recycled, generating more than $337,360 from recycling proceeds.
The $30,000 award was the culmination of a grant program that gave $5,000 each month from June to October to the affiliate that recycled and reported the most pounds of aluminum cans. For judging purposes, affiliates applying for the $30,000 award were critiqued primarily in two areas: total pounds recycled and publicity efforts to promote their local recycling programs. These publicity efforts included media coverage, partnerships, marketing efforts and communication activities surrounding their recycling programs.
About Cans for Habitat
Since 1997, the Cans for Habitat program has recycled approximately 17.5 million pounds of aluminum cans with an estimated net value of $6.7 million. The aluminum industry has provided support services and program materials to more than 1,000 participating affiliates nationwide. This includes recycling bins and banners; marketing materials, such as magnets and bumper stickers; and public relations assistance, such as event planning and strategic counsel. Together, local affiliates, volunteers, recyclers, national and local retail outlets, and civic organizations recycle for the American Dream. For more information on Cans for Habitat, visit www.cansforhabitat.org .
About Habitat for Humanity International
Habitat for Humanity International is an ecumenical Christian ministry that welcomes to its work all people dedicated to the cause of eliminating poverty housing. Since its founding in Americus, Ga., in 1976, Habitat has built more than 250,000 houses in nearly 100 countries, providing simple, decent and affordable shelter for more than 1 million people. For more information, visit www.habitat.org .