Keibler unveils the Valspar Love Your Color Guarantee Project – Inviting everyone to paint virtual houses to help raise funds for Habitat
NEW YORK (Oct. 24, 2012) – Valspar, once again, is delivering on its promise to help people connect to the power in color by extending the Valspar Love Your Color Guarantee™. To celebrate the extension of this unique color assurance program, Valspar has teamed up with actress and personality Stacy Keibler to announce The Valspar Foundation’s guaranteed commitment of more than $21 million in cash and paint donations beginning this year through 2014 to Habitat for Humanity.
Keibler will also launch the Valspar Love Your Color Guarantee Project, an interactive program that invites participants to support Habitat for Humanity by virtually painting houses through the Valspar Facebook page. For every home virtually painted between Oct.24 and Nov.7, 2012, Valspar will donate $1 to Habitat, up to $50,000, with a minimum donation of $25,000. Fans of Valspar Paint simply click the “color you love” button on the Facebook app to help raise funds for Habitat to build homes, community and hope.
“I have worked with Habitat for Humanity in the past, and am proud to partner with them and Valspar Paint to support this important program that will help families in need of decent, affordable homes,” said Valspar Love Your Color Guarantee Project ambassador, Stacy Keibler. “Last year alone, Habitat served more than 80,000 families, and through this project we can bring the strength of color and joy into the lives of many more.”
The Valspar Love Your Color Guarantee is the color assurance program that provides support in the paint color selection process by offering a complimentary replacement color to anyone who does not absolutely love their first color choice. Because of the positive consumer appreciation for the guarantee, the program is now extended through Oct. 7, 2013.
“We are excited to continue the Valspar Love Your Color Guarantee because it is a unique way that Valspar can help consumers connect to the power in color. We know that choosing the right paint color can cause fear for many consumers, and they’ve told us that this program, along with the color tools we have, makes a difference in helping them find their color – risk free,” said Paula Shikany, director of marketing, Valspar. “To celebrate this milestone for Valspar and our long-standing partnership with Habitat for Humanity, we couldn’t think of a better way than to bring the transformative power in color into more people’s lives through the Valspar Love Your Color Guarantee Project.”
This announcement follows the recent celebration of World Habitat Day. The United Nations General Assembly in 1985 declared the first Monday in October to be World Habitat Day, calling attention to the pivotal role of housing in a neighborhood’s progression. Habitat for Humanity commemorated this day, themed Many Homes, One Community, by advocating around the world in support of the need for safe, decent and affordable shelter.
“We are so grateful for Valspar’s ongoing partnership with Habitat for Humanity, especially following World Habitat Day, which helped raise awareness of the need for adequate shelter and its impact on entire communities,” said Jonathan Reckford, CEO of Habitat for Humanity International. “Through innovative campaigns, like The Valspar Love Your Color Guarantee Project and the company’s commitment of more than $21 million, Valspar is helping to increase Habitat’s capacity to offer affordable housing solutions to low-income families around the world.”
The Valspar Love Your Color Guarantee Project is part of the ongoing partnership between Valspar and Habitat for Humanity. Valspar’s support for Habitat began in the mid-1980s, when it first provided paint and services to Habitat for Humanity Twin Cities. Since launching their national partnership in 2002, Valspar Paint has committed more than $60 million in cash and paint to Habitat through 2014 and guarantees paint for every Habitat house built, repaired or rehabilitated in the United States.
The Valspar Love Your Color Guarantee applies to purchases of Valspar Signature™ Interior Paint at Lowe’s, and will be issued through a rebate for up to two gallons of a replacement Valspar paint color. Additional details, eligibility requirements and information on how to obtain a rebate through the Valspar Love Your Color Guarantee, can be found at www.loveyourcolor.com .
For more information and to participate in the Valspar Love Your Color Guarantee Project benefitting Habitat for Humanity, please visit: Facebook.com/ValsparPaint .
About The Valspar Corporation
The Valspar Corporation (NYSE: VAL) is a global leader in the paint and coatings industry. Since 1806, Valspar has been dedicated to bringing customers the latest innovations, the finest quality and the best customer service in the coatings industry.
About Habitat for Humanity International
Habitat for Humanity International is a global nonprofit Christian housing organization that seeks to put God’s love into action by bringing people together to build homes, communities and hope. Since 1976, Habitat has served more than 500,000 families by welcoming people of all races, religions and nationalities to construct, rehabilitate or preserve homes; by advocating for fair and just housing policies; and by providing training and access to resources to help families improve their shelter conditions. For more information, to donate or to volunteer, please visit www.habitat.org , or follow us at http://www.facebook.com/habitator  at http://www.twitter.com/habitat_org  or join Habitat’s blog community at www.habitat.org/blog .