Year-long partnership promotes affordable housing in North America
WINSTON-SALEM, N.C., (Aug. 22, 2013) — Flower-bulb education campaign Dig.Drop.Done  is joining forces with Habitat for Humanity in the “Plant Happiness” initiative to improve lives through affordable home ownership. As part of a one-year, international partnership, Dig.Drop.Done will donate $100,000 to support Habitat’s home building programs in the United States and Canada.
“Habitat has been mindful about not only the care of the home, but also the care of the exterior—the landscaping as well,” says Lysa Ratliff, senior director of Corporate Programs for Habitat for Humanity International. “In addition to funding, this partnership offers wonderful opportunities for new Habitat homeowners to enhance their home exteriors and beautify communities. We are grateful for Dig.Drop.Done’s support.”
The partnership began July 1, 2013, and runs through June 30, 2014. In addition to the financial donation, Dig.Drop.Done members and retailers may help “Plant Happiness” by donating flower bulbs to their local Habitat affiliates and joining planting events. The first planting event was held in Winston-Salem, N.C., last fall, where volunteers gathered to plant tulips, daffodils and crocus on the lawn of a new Habitat for Humanity of Forsyth County homeowner.
“Home and gardening go hand-in-hand, making a partnership with a top 10 U.S. homebuilder a natural fit for Dig.Drop.Done,” said Henk Westerhof, spokesperson for the Dig.Drop.Done Foundation. “We’re proud to help families become homeowners and experience the joy and inspiration that flower bulbs bring to life.”
Dig.Drop.Done will promote the “Plant Happiness” initiative with Habitat for Humanity through national advertising, public relations and social media. Visit Dig.Drop.Done’s Habitat page  to learn more.
Dig.Drop.Done is sponsored by the Dig.Drop.Done Foundation (select members of Anthos, Holland’s Royal Trade Association for nursery stock and flower bulbs) and iBulb, an Anthos initiative focused on the financing, promotion, technical research and market access of the Dutch flower bulb sector. For more information, please visit www.digdropdone.com .
About Habitat for Humanity International
Habitat for Humanity International’s vision is a world where everyone has a decent place to live. Anchored by the conviction that safe and affordable housing provides a critical foundation for breaking the cycle of poverty, Habitat has helped more than 3 million people construct, rehabilitate or preserve homes since 1976. Habitat also advocates for fair and just housing policies, and provides training and access to resources to help more families improve their shelter conditions. As a nonprofit Christian housing organization, Habitat works in more than 70 countries and welcomes people of all races, religions, and nationalities to partner in its mission. To get more information, to donate or to volunteer, please visit habitat.org .