Habitat for Humanity’s global advocacy campaign
Solid Ground is a global advocacy campaign created by Habitat for Humanity to improve policies and systems that increase access to land for shelter for 10 million people. Housing accounts for more than 70 percent of land use in most cities, yet 1 billion people in cities around the world lack secure land rights.
To achieve the vision of a world where everyone has access to land for shelter, Solid Ground focuses on four primary areas:
- Gender equality is vital. Women are half the global population, yet are routinely and systematically denied their right to land.
- Slum upgrading is critical. This is a smarter and more sustainable alternative to eviction as the world urbanizes. At the current pace, nearly one in every four people could live in a slum by 2030.
- Secure tenure is the ability to live without fear of eviction. With security of tenure, people are more likely to invest in their families, homes and futures.
- Disaster resilience is essential. Nearly 200 million people per year are affected by disasters, and secure land rights are often a major obstacle to reconstruction.
Habitat for Humanity, our partners and people like you have already helped millions of people access decent housing through changing land policies and systems. But we haven’t realized our vision of a world where everyone – and we mean everyone – has a decent place to live. Yet. This is where you come in.
How you can help
More on Solid Ground
Solid Ground is an innovative collection of campaigns with advocacy, communications and mobilization activities, based on Habitat’s knowledge and values. The campaign influences norms, policies and practices at all levels of government to achieve lasting change around the world. It is now being implemented in 30 countries where Habitat for Humanity organizations and partners are undertaking advocacy efforts to improve access to land for shelter.
World Habitat Day
On World Habitat Day, take action with the Solid Ground campaign. Visibility leads to accountability. By using your voice to improve access to safe and secure land, you can help create the foundation for better housing.