“There’s No Place Like Home”
Seventy-five years ago, moviegoers flocked to theaters to get their first glimpse of Dorothy Gale and her ruby slippers in The Wizard of Oz.
“There’s no place like home,” she told them. “There’s no place like home. There’s no place like home.”
Now Warner Bros. has partnered with Habitat for Humanity to launch a campaign that takes its name from that famous line.
The “There’s No Place Like Home” campaign helps raise awareness about the importance of affordable housing and encourages fans to donate to Habitat through a special website. Donors receive thank-you gifts for their generosity — a T-shirt for a $25 donation, for example, or a Wizard of Oz-themed snow globe for a $100 donation.
Contributions support Habitat’s efforts to provide safe, affordable homes in partnership with low-income families around the world.
“Warner Bros. is proud to continue our long-standing partnership with Habitat for Humanity and to offer studio employees and partners, as well as fans of the film, a new way to support Habitat’s meaningful work,” says Brad Globe, Warner Bros. Consumer Products president.
“The ‘There’s No Place Like Home’ campaign will not only build excitement among The Wizard of Oz’s legions of fans, it will help generate important funds for Habitat for Humanity — a fitting partnership as Warner Bros. pays tribute to the 75th anniversary of this classic film.”
“There’s No Place Like Home” encompasses the stage as well as the screen. Andrew Lloyd Webber’s The Wizard of Oz musical, which is touring the United States, is also participating in the campaign. Theaters in select markets are donating to Habitat every time a patron “checks in” to their venue on Facebook.
And the musical’s cast is getting in on the action. In September, they joined Warner Bros. employees to work on a Habitat house in Long Beach, Calif. In December, they worked on two homes in Minnesota’s Twin Cities, where Danielle Wade, who plays Dorothy, wore a sparkly, red hard hat.
“There’s No Place Like Home” continues through the end of 2014. Follow the Yellow Brick Road to donate!