Valspar® Paint introduces the Valspar Color Project, a video series featuring Molly Sims, Lauren Conrad and Padma Lakshmi benefiting Habitat for Humanity
Celebrities share their color transformation stories with a goal of raising $300,000 for Habitat for Humanity
CHICAGO, May 17, 2012 –Valspar® Paint today introduces the Valspar Color Project, an online video series featuring three celebrities as they share how they connect to the power in color. The Valspar Color Project takes you behind the scenes as actress and mom-to-be Molly Sims designs her new nursery, fashion designer Lauren Conrad brings color into her office space and renowned cookbook author and television host Padma Lakshmi creates a bold and inviting kitchen. Each celebrity uses her favorite color of Valspar Paint to makeover their room and reveals in a short video why she loves her color and how it transformed the space. As the videos are shared through social media, they will also raise money for Habitat for Humanity, an international nonprofit affordable housing organization supported by Valspar and each of the celebrities.
Now through September 15, every time a Valspar Color Project color story video is shared through the Valspar Paint Facebook page at www.facebook.com/ValsparPaint, Valspar will donate $1 to Habitat for Humanity with a goal of raising $300,000. This amount is in addition to the $3.2 million in cash and paint donations Valspar will make to Habitat for Humanity this year.
Molly Sims, model, actress and mother-to-be, was one of three celebrities taking part in the Valspar Color Project to help raise funding for Habitat for Humanity.
Molly Sims, model, actress and mother-to-be, chose to bring a nursery room in her house to life with Valspar Zen Garden, a pastel green. Molly’s Valspar Color Project video will premiere on www.facebook.com/ValsparPaint May 16.
“The Zen Garden color I chose for my new nursery really reflects my personality, and I’m amazed by how this color has the ability to change my mood as soon as I walk in the room,” said Sims. “Color is such an important part of my world, which is why I’m so proud to be part of the Valspar Color Project and help raise money for Habitat for Humanity. I get the chance to help show people just how powerful color can be.”
Fashion designer and bestselling author Lauren Conrad joined the Valspar Color Project after spending several months surrounded by all white walls in her Paper Crown clothing line office in Los Angeles. She chose Valspar Brushed Rose from her favorite color family, pink, to transform her office and creative work space. Conrad, whose color transformation story will premiere on www.facebook.com/ValsparPaint in June, hopes that everyone will watch and share her video so she can reach her personal goal of raising $100,000 for Habitat for Humanity.
“I have worked with Habitat for Humanity, and it’s an organization that means a lot to me,” said Conrad. “It’s really an honor to be a part of such a great initiative and work with Valspar to help raise money to build homes in partnership with low-income families in need of affordable housing. Through Habitat, Valspar allows everyone to connect to the power in color.”
Padma Lakshmi, award-winning cookbook author, actress and television host, transformed a kitchen using Valspar Fabulous Red. “A coat of paint in a room can do so much to inspire our imagination, and color is really important to a cook and to a kitchen because we eat first with our eyes,” noted Lakshmi. She too has set a personal goal of raising $100,000 through shares of her color story video, which premieres in July on www.facebook.com/ValsparPaint.
The Valspar Color Project is part of an ongoing partnership between Valspar and Habitat for Humanity International. Valspar’s support for Habitat began in the mid-1980s, when it first provided paint and services to Habitat for Humanity Twin Cities. Since launching their national partnership in 2002, Valspar Paint has donated more than $40 million in cash and paint to Habitat. Valspar and Habitat recently marked their long-standing partnership by celebrating the 1 millionth gallon of Valspar Paint donated to Habitat.
To watch and share the Valspar Color Project color transformation stories, help raise money for Habitat for Humanity and create a custom color palette that matches your passion, visit www.facebook.com/ValsparPaint.
About The Valspar Corporation
The Valspar Corporation (NYSE: VAL) is a global leader in the paint and coatings industry. Since 1806, Valspar has been dedicated to bringing customers the latest innovations, the finest quality and the best customer service in the coatings industry.
About Habitat for Humanity International
Habitat for Humanity International is a global nonprofit Christian housing organization that seeks to put God’s love into action by bringing people together to build homes, communities and hope. Since 1976, Habitat has served more than 500,000 families by welcoming people of all races, religions and nationalities to construct, rehabilitate or preserve homes; by advocating for fair and just housing policies; and by providing training and access to resources to help families improve their shelter conditions. For more information, to donate or to volunteer, please visit www.habitat.org, or follow us at www.facebook.com/habitat or at www.twitter.com/habitat_org or join Habitat’s blog community at www.habitat.org/blog.