HSN Inc. builds local relationship into national fundraising campaign for Habitat for Humanity
HSN, Ballard Designs, TravelSmith and Improvements collaborate to raise funds and awareness in June
ST. PETERSBURG, Fla. (May 20, 2014) — As HSN breaks ground on its fourth Habitat for Humanity of Pinellas County home this month, HSNi Cares, the philanthropic arm of HSN’s parent company HSN Inc., is set to launch a national campaign on June 1 in support of Habitat for Humanity International.
Together, HSN, Ballard Designs, TravelSmith and Improvements will promote Habitat’s vision of a world where everyone has a decent place to live. Customers from these brands will have the opportunity to make a donation in support of the campaign when making purchases online and over the phone from June 1-30.
“At HSNi, we strive to create a culture of generosity, where creative people who are passionate about what they do have a way to give back, not only to our local community, but to causes that impact women and families everywhere,” said Bill Brand, chief marketing and business development officer for HSN Inc. “We are excited to build on the strong partnership we forged with Habitat by introducing our first national campaign in support of the tremendous work the organization does with families worldwide.”
As part of the campaign, on June 6, HSNi Cares and Improvements Cares will join forces for the first time and make a donation of $3 per item for select Improvements products sold on HSN. When customers purchase these items on their HSN credit card, the donation will be doubled to $6. Additionally, Ballard Designs and TravelSmith will work to raise awareness for Habitat among their customers and raise funds for the organization.
In the United States alone, 95 million people face housing problems. Contributions received in June will help Habitat continue to build, rehabilitate, repair and improve simple, decent homes in partnership with low-income families who are living in substandard conditions.
HSN employees each receive two days of paid time off for community service annually. Since 2010, employees have volunteered more than 2,000 hours to help build four houses for Habitat for Humanity. For more information about HSNi Cares’ Habitat for Humanity campaign, visit www.hsn.com (keyword HSNi Cares).
About Habitat for Humanity International
Habitat for Humanity International’s vision is a world where everyone has a decent place to live. Anchored by the conviction that housing provides a critical foundation for breaking the cycle of poverty, Habitat has helped more than 4 million people construct, rehabilitate or preserve homes since 1976. Habitat also advocates to improve access to decent and affordable shelter and supports a variety of funding models that enable families with limited resources to make needed improvements on their homes as their time and resources allow. As a nonprofit Christian housing organization, Habitat works in more than 70 countries and welcomes people of all races, religions and nationalities to partner in its mission. To learn more, donate or volunteer visit habitat.org.
About HSN Inc.
HSN Inc. (Nasdaq:HSNI) is a $3.3 billion interactive multichannel retailer with strong direct-to-consumer expertise among its two operating segments, HSN and Cornerstone. HSNi offers innovative, differentiated retail experiences on TV, online, via mobile devices, in catalogs and in brick and mortar stores. HSN, a leading interactive multichannel retailer which offers a curated assortment of exclusive products combined with top brand names, now reaches 95 million homes (24 hours a day, seven days a week, live 364 days a year). HSN.com offers a differentiated digital experience by leveraging content, community and commerce. In addition to its existing media platforms, HSN is the industry leader in transactional innovation, including services such as HSN Shop by Remote , the only service of its kind in the U.S., the HSN Shopping App for mobile handheld devices and HSN on Demand. Cornerstone comprises leading home and apparel lifestyle brands including Ballard Designs, Chasing Fireflies, Frontgate, Garnet Hill, Grandin Road, Improvements and TravelSmith. Cornerstone distributes more than 300 million catalogs annually, operates eight separate digital sales sites and operates 11 retail and outlet stores.