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Cause marketing partnerships -- Habitat for Humanity Int'l 1

Cause marketing partnerships

Partner promotions
Thanks to special promotions with our partners and sponsors, Habitat for Humanity is able to build with more families in need of affordable housing. By participating in these promotions, consumers also contribute to the elimination of poverty housing in their communities.

For more information on partnering with Habitat for Humanity, please visit How to Become a Cause Marketing Partner.

Current cause-related promotional offers from Habitat’s corporate partners and sponsors:

SPRINGS GLOBAL U.S., a home furnishings company with offices and factories worldwide, is partnering with Habitat for Humanity to help create decent and affordable housing solutions. The three-year partnership, initiated in July 2011, includes a range of cause marketing programs, in-kind product donations and employee engagement.

Throughout 2012, Springs Global will direct 10 percent of all sales made on their flagship brands' websites to Habitat for Humanity: www.springmaid.com, www.springmaidgarden.com and www.wamsutta.com. Springmaid brand offers products for bedding, kitchen and tabletop; Springmaid Garden of Surprise & Delight features products for the home; and the Wamsutta brand encompasses bedding.

In 2011, Springs Global donated custom-designed Tyvek bags for volunteers of the Jimmy & Rosalynn Carter Work Project in Léogâne, Haiti, as part of Habitat’s commitment to provide permanent housing in partnership with 50,000 Haitian families affected by the 2010 earthquake.

 

KINCAID FURNITURE supports Habitat for Humanity International’s mission to end poverty housing with sales from its new furniture collection, Homecoming™. For each Homecoming item sold, Kincaid donates 1 percent of the wholesale price to Habitat for Humanity, with a minimum guarantee of $300,000.

The Homecoming collection, which debuted in stores spring 2011, features more than 100 pieces of solid pine, solid maple and birch, and solid walnut, plus custom upholstered seating. Homecoming is the first furniture collection registered under the American Home Furnishings Alliance’s Eco3Home program, meeting or exceeding standards for safety, health and environmental stewardship.

To view the collection, visit www.kincaidfurniture.com.