Cause marketing partnerships
BUiLD is Habitat for Humanity’s movement to raise awareness of the global housing need and support for our work to end poverty housing. Through partnerships with companies and individuals who share our passion, we hope to BUiLD a world where everyone has a decent place to live.
Distinguishing the “i” in “BUiLD,” the campaign challenges and inspires people to make a personal commitment to change the world. Through innovative promotions online and in stores, BUiLD offers everyone a chance to engage in our work to build homes, communities and hope worldwide.
Thanks to special promotions with our partners and sponsors, we are able to build with more families in need of affordable housing. By participating in these promotions, you can help us raise more funds to build homes, communities and hope.
Advil® launched the Advil® Relief in Action campaign in April, celebrating active volunteers who don’t let pain get in the way of helping others in need. Additionally, Advil® issued a national call to action for everyone to share their inspirational photos of how they see Relief in Action via Twitter and Instagram using the hashtag #ReliefinAction. Through the end of 2013, for every participating product* purchased, Advil® will donate 5 cents to Habitat for Humanity International, for a minimum of $250,000 and up to $400,000.
*Participating Products: Advil® Liqui-Gels® 80CT, Advil® Liqui-Gels® 160CT, Advil® Tablet 100CT, Advil® Tablet 200CT, Advil® Migrane 80CT, Advil® PM 80CT, Advil® PM 120CT.
M&M'S® M'Prove America™ campaign will donate $500,000 to help us build more homes across the United States. The Facebook campaign will encourages fans to donate 1.5 million minutes to our construction sites. In addition, specially-marked packages of red, white and blue M&M'S® will be sold during summer 2013.
To help M’Prove America please visit www.facebook.com/mms.
This academic year, BARNES & NOBLE COLLEGE, a division of Barnes & Noble Inc., is donating $100,000 to our mission create a world where everyone has a decent place to live.
Barnes & Noble College will also donate $1 every time a student shares the B&N College Bookstore textbook rental page on Facebook, up to an additional $25,000.
Just launch the free app, choose Habitat for Humanity as the charity of choice, and either walk, run or bike. We will earn money for every mile covered. Walkers and runners earn 25¢ per mile; bikers earn 10¢ per mile, all up to an initial donation of $1,000,000.
SPRINGS GLOBAL U.S., a home furnishings company, has partnered with us to help create decent and affordable homes.
Springs Global will donate 10 percent of all sales made on their websites, www.springmaid.com, www.springmaidgarden.com and www.wamsutta.com. Springmaid offers products for bedding, kitchen and tabletop; Springmaid Garden of Surprise & Delight features products for the home; and Wamsutta includes bedding.
KINCAID FURNITURE supports our mission to end poverty housing with sales from its furniture collection, Homecoming.
For each Homecoming item sold, Kincaid will donate 1 percent of the wholesale price, with a minimum guarantee of $300,000.
To view the collection, visit www.kincaidfurniture.com.
More information on partnering with Habitat for Humanity
How to Become a Cause Marketing Partner