Cause marketing partnerships
Thanks to special promotions with our partners and sponsors, we are able to build with more families in need of affordable housing. By participating in these promotions, you can help us raise more funds to build homes, communities and hope.
In September, Habitat for Humanity and Thrivent Financial kicked-off a month-long celebration of the 10-year anniversary of Thrivent Builds with Habitat for Humanity, a partnership that helps build or repair homes in the U.S. and around the globe. In honor of the anniversary, from Sept. 8 through Oct. 6 Thrivent will add 10 percent to all personal donations and/or Thrivent Choice Dollars® directions made from on Thrivent.com to Habitat for Humanity International or any of the 250 Habitat affiliates enrolled in Thrivent Choice.
Sevenly supported Habitat for Humanity in a one-week promotion donating $7 for every item purchased from Habitat’s featured collection. Following the one-week promotion, items from the collection generate a 7 percent donation from Sevenly.
HSN, Ballard Designs, TravelSmith and Improvements will promote Habitat’s vision of a world where everyone has a decent place to live. Customers from these brands will have the opportunity to make a donation in support of the campaign when making purchases online and over the phone from June 1-30.
As part of the campaign, HSN will donate 5 percent of all purchases made on the HSN Credit Card on June 1 to Habitat for Humanity, up to $50,000. Additionally, Ballard Designs and TravelSmith will raise awareness and funds for Habitat among their customers.
AT&T Digital Life®, a home security and automation service, and Habitat for Humanity are continuing their collaboration to rebuild and revitalize communities around the U.S. In June, AT&T Digital Life will support local builds in five cities across the country, including Los Angeles, Dallas, Atlanta, Miami and Newark.
AT&T has committed to donating $2.00 to Habitat for Humanity for each purchase of a Digital Life Smart Security system at participating AT&T retail locations in the month of June, with a minimum contribution of $25,000 and a maximum of $50,000.
Superstar duo Florida Georgia Line has taken “Dirt” nationwide with the release of their brand new single and launch of the Dirt Campaign, an effort with the fundraising platform Omaze to benefit Habitat for Humanity.
Teaming up with Omaze and WarpSpeed, FGL set out to raise $100,000 for Habitat through the Dirt Campaign. Fans are asked to donate when they enter for the chance to win a trip for two on FGL’s “This Is How We Cruise.” The four-day cruise will set sail from Miami, Florida, on Nov. 8, 2014. The winner will enjoy the signature ship activities, live performances by some of the hottest country artists and a private FGL serenade of “Dirt.” For various donation levels, campaign supporters receive fun items, including autographed merchandise and much more.
Yale Locks & Hardware is partnering with Habitat for Humanity on a 90-day program to donate 10 percent of purchases on its shopping site, Yale2you.com, to help Habitat create affordable housing, while also offering homeowners a 10 percent discount on purchases. During the 90-day sales event, which begins on July 21, consumers can visit Yale2you.com/Other/HFH.aspx to shop for Yale locks and door hardware and use the promotion code HFH14 to get 10 percent off on their order. Yale will donate 10 percent of every order placed using the promotion code during the 90-day period to Habitat for Humanity.
The band O.A.R. and solo artist Phillip Phillips are touring together this summer and are partnering with Habitat for Humanity to raise funds to help families in need of affordable housing. During their 2014 joint summer tour, the artists will donate $1 from every ticket sold to Habitat. They will host online auctions for a VIP experience in each of the tour cities, with proceeds going to local Habitat affiliates, as well as providing 10 tickets to Habitat affiliates in each city for partner families, volunteers and staff. Learn more.
Kum & Go and its customers are donating more than $450,000 to Habitat for Humanity, thanks to the success of the convenience retailer’s “Let’s Build a Home Together” project. Kum & Go’s $100,000 corporate donation, an additional donation estimated at $100,000 to sponsor the home and $262,000 in customer donations combine to reach the $450,000-plus campaign total. In March 2014, Kum & Go became a national partner of Habitat for Humanity and invited customers to donate $1 per transaction in stores to support Habitat’s mission of building homes, communities and hope. Learn more at http://www.kumandgo.com/habitat-for-humanity/.
Warner Bros. Consumer Products, Warner Bros. Home Entertainment and Warner Bros. Entertainment Corporate Responsibility have partnered with Habitat for Humanity to help low-income families improve their homes and lives through a new campaign called “There’s No Place Like Home.” The yearlong campaign celebrates the 75th anniversary of the classic film “The Wizard of Oz”™ and will feature themed initiatives and events, Habitat for Humanity builds and digital and social media efforts to raise awareness and support for Habitat’s work. Please visit thewizardofoz.com/habitat to donate and receive a special gift for your support.
Delta SkyMiles members can donate their miles to Habitat for Humanity through Delta Air Lines’ SkyWish program. These donated miles will help Habitat to direct even more resources into projects that help families in need of affordable housing. A minimum of 1,000 miles is required. To donate or to receive additional information, visit delta.com/skywish.
Flower-bulb education campaign Dig.Drop.Done. has joined forces with Habitat for Humanity in the “Plant Happiness” initiative to promote affordable housing. During the one-year, international partnership, Dig.Drop.Done will donate $100,000 to support Habitat’s home-building programs in the United States and Canada. Dig.Drop.Done members and retailers may help “Plant Happiness” by donating flower bulbs to their local Habitat affiliates and joining planting events at Habitat homes. Visit Dig.Drop.Done.com to learn more.
Wayfair, the online home store for furniture, décor, outdoor living and more, is supporting Habitat’s mission through a checkout donation program through June 29, 2014. Customers can add $1, $5, $10 or $25 to their online order to support Habitat’s work. Wayfair has committed a minimum of $50,000 to the effort.
Barnes & Noble College is encouraging students to do good and help fund Habitat’s mission to end poverty housing. For each photo of students doing good — volunteering, joining a Habitat for Humanity campus chapter or performing random acts of kindness — posted on Instagram, Facebook or Twitter under the hashtag #StudentsDoingGood through April 30, 2014, Barnes & Noble College will donate $1 to Habitat, up to $25,000.
Through its charitable giving program, jcp cares, J.C. Penney raised $1,145,181.98 in May 2013 from customers who rounded up their purchases to the nearest whole dollar and donated the difference to Habitat for Humanity. Customers donated at jcpenney’s 1,100 stores and online at jcp.com. They also supported Habitat for Humanity through jcpenney’s Facebook page, unlocking an additional $10,000 donation.
Architect and designer Michael Graves, who recently launched Michael Graves Design at jcpenney, joins the company in its support of Habitat for Humanity. Graves, a long-standing advocate for the disabled, and his architectural firm Michael Graves & Associates, have designed a Habitat for Humanity house that focuses on accessibility and universal design. The house is scheduled to be built in Los Angeles in fall 2013.
Advil® launched the Advil® Relief in Action campaign in April, celebrating active volunteers who don’t let pain get in the way of helping others in need. Additionally, Advil® issued a national call to action for everyone to share their inspirational photos of how they see Relief in Action via Twitter and Instagram using the hashtag #ReliefinAction. Through the end of 2013, for every participating product* purchased, Advil® will donate 5 cents to Habitat for Humanity International, for a minimum of $250,000 and up to $400,000.
*Participating Products: Advil® Liqui-Gels® 80CT, Advil® Liqui-Gels® 160CT, Advil® Tablet 100CT, Advil® Tablet 200CT, Advil® Migrane 80CT, Advil® PM 80CT, Advil® PM 120CT.
M&M’s® M’Prove America™ campaign will donate $500,000 to help us build more homes across the United States. The Facebook campaign will encourages fans to donate 1.5 million minutes to our construction sites. In addition, specially-marked packages of red, white and blue M&M’S® will be sold during summer 2013.
To help M’Prove America please visit www.facebook.com/mms.
Just launch the free app, choose Habitat for Humanity as the charity of choice, and either walk, run or bike. We will earn money for every mile covered. Walkers and runners earn 25¢ per mile; bikers earn 10¢ per mile, all up to an initial donation of $1,000,000.
Kincaid Furniture supports our mission to end poverty housing with sales from its furniture collection, Homecoming.
For each Homecoming item sold, Kincaid will donate 1 percent of the wholesale price, with a minimum guarantee of $300,000.
To view the collection, visit www.kincaidfurniture.com.
More information on partnering with Habitat for Humanity
How to Become a Cause Marketing Partner