Cause marketing partnerships
BUiLD is Habitat for Humanity’s movement to raise awareness of the global housing need and support for our work to end poverty housing. Through partnerships with companies and individuals who share our passion, we hope to BUiLD a world where everyone has a decent place to live.
Distinguishing the “i” in “BUiLD,” the campaign challenges and inspires people to make a personal commitment to change the world. Through innovative promotions online and in stores, BUiLD offers everyone a chance to engage in our work to build homes, communities and hope worldwide.
Thanks to special promotions with our partners and sponsors, we are able to build with more families in need of affordable housing. By participating in these promotions, you can help us raise more funds to build homes, communities and hope.
AT&T DIGITAL LIFE® and Habitat for Humanity are collaborating to rebuild and revitalize communities in the U.S. AT&T employee volunteers will help build houses alongside five Habitat homeowner families in Atlanta, Dallas, Los Angeles, New York and Seattle, thanks to a $150,000 donation from Digital Life. The company is donating $10,000 toward the construction of a new home in each of the five locations and will recruit more than 100 AT&T volunteers to participate in the builds.
KUM & GO and its customers are donating more than $450,000 to Habitat for Humanity, thanks to the success of the convenience retailer’s “Let’s Build a Home Together” project. Kum & Go’s $100,000 corporate donation, an additional donation estimated at $100,000 to sponsor the home and $262,000 in customer donations combine to reach the $450,000-plus campaign total. In March 2014, Kum & Go became a national partner of Habitat for Humanity and invited customers to donate $1 per transaction in stores to support Habitat’s mission of building homes, communities and hope. Learn more at http://www.kumandgo.com/habitat-for-humanity/.
WARNER BROS. Consumer Products, Warner Bros. Home Entertainment and Warner Bros. Entertainment Corporate Responsibility have partnered with Habitat for Humanity to help low-income families improve their homes and lives through a new campaign called “There’s No Place Like Home.” The yearlong campaign celebrates the 75th anniversary of the classic film “The Wizard of Oz”™ and will feature themed initiatives and events, Habitat for Humanity builds and digital and social media efforts to raise awareness and support for Habitat’s work. Please visit thewizardofoz.com/habitat to donate and receive a special gift for your support.
DELTA SkyMiles members can donate their miles to Habitat for Humanity through Delta Air Lines’ SkyWish program. These donated miles will help Habitat to direct even more resources into projects that help families in need of affordable housing. A minimum of 1,000 miles is required. To donate or to receive additional information, visit delta.com/skywish.
Flower-bulb education campaign DIG.DROP.DONE. has joined forces with Habitat for Humanity in the “Plant Happiness” initiative to promote affordable housing. During the one-year, international partnership, Dig.Drop.Done will donate $100,000 to support Habitat’s home-building programs in the United States and Canada. Dig.Drop.Done members and retailers may help “Plant Happiness” by donating flower bulbs to their local Habitat affiliates and joining planting events at Habitat homes. Visit Dig.Drop.Done.com to learn more.
WAYFAIR, the online home store for furniture, décor, outdoor living and more, is supporting Habitat’s mission through a checkout donation program through June 29, 2014. Customers can add $1, $5, $10 or $25 to their online order to support Habitat’s work. Wayfair has committed a minimum of $50,000 to the effort.
BARNES & NOBLE COLLEGE is encouraging students to do good and help fund Habitat’s mission to end poverty housing. For each photo of students doing good — volunteering, joining a Habitat for Humanity campus chapter or performing random acts of kindness — posted on Instagram, Facebook or Twitter under the hashtag #StudentsDoingGood through April 30, 2014, Barnes & Noble College will donate $1 to Habitat, up to $25,000.
Through its charitable giving program, jcp cares, JCPENNEY raised $1,145,181.98 in May 2013 from customers who rounded up their purchases to the nearest whole dollar and donated the difference to Habitat for Humanity. Customers donated at jcpenney’s 1,100 stores and online at jcp.com. They also supported Habitat for Humanity through jcpenney’s Facebook page, unlocking an additional $10,000 donation.
Architect and designer Michael Graves, who recently launched Michael Graves Design at jcpenney, joins the company in its support of Habitat for Humanity. Graves, a long-standing advocate for the disabled, and his architectural firm Michael Graves & Associates, have designed a Habitat for Humanity house that focuses on accessibility and universal design. The house is scheduled to be built in Los Angeles in fall 2013.
ADVIL® launched the Advil® Relief in Action campaign in April, celebrating active volunteers who don’t let pain get in the way of helping others in need. Additionally, Advil® issued a national call to action for everyone to share their inspirational photos of how they see Relief in Action via Twitter and Instagram using the hashtag #ReliefinAction. Through the end of 2013, for every participating product* purchased, Advil® will donate 5 cents to Habitat for Humanity International, for a minimum of $250,000 and up to $400,000.
*Participating Products: Advil® Liqui-Gels® 80CT, Advil® Liqui-Gels® 160CT, Advil® Tablet 100CT, Advil® Tablet 200CT, Advil® Migrane 80CT, Advil® PM 80CT, Advil® PM 120CT.
M&M’S® M’Prove America™ campaign will donate $500,000 to help us build more homes across the United States. The Facebook campaign will encourages fans to donate 1.5 million minutes to our construction sites. In addition, specially-marked packages of red, white and blue M&M’S® will be sold during summer 2013.
To help M’Prove America please visit www.facebook.com/mms.
Just launch the free app, choose Habitat for Humanity as the charity of choice, and either walk, run or bike. We will earn money for every mile covered. Walkers and runners earn 25¢ per mile; bikers earn 10¢ per mile, all up to an initial donation of $1,000,000.
KINCAID FURNITURE supports our mission to end poverty housing with sales from its furniture collection, Homecoming.
For each Homecoming item sold, Kincaid will donate 1 percent of the wholesale price, with a minimum guarantee of $300,000.
To view the collection, visit www.kincaidfurniture.com.
More information on partnering with Habitat for Humanity
How to Become a Cause Marketing Partner