Lowe's stores support affiliates during JCWP and beyond
This year’s Jimmy Carter Work Project is notable for its geographic breadth—affiliates in more than 50 Michigan counties are participating. Lowe’s, an event-wide sponsor, has embraced this statewide scope in its support of JCWP.
Lowe’s is sponsoring a house in both Benton Harbor and Detroit—a $150,000 investment. Sixty employees of Lowe’s stores in and around the host cities are volunteering their time to build these homes. Lowe’s is also organizing “Kids Clinics” in Benton Harbor and Detroit to provide an opportunity for neighborhood children to build birdhouses for JCWP homeowners.
However, Lowe’s commitment is not limited to JCWP’s host cities. Numerous employees from Lowe’s 38 Michigan stores will volunteer their time to build JCWP homes with affiliates around the state. Furthermore, Lowe’s is providing a $2,000 in-store credit for each of the 230 homes being built as part of JCWP. Through this process, Lowe’s is supporting all 63 Michigan affiliates participating in JCWP—whether they are building one house or 30.
Robert Egleston, community relations manager at Lowe’s Companies Inc., says, “It’s a unique JCWP because it is truly statewide. Through our sponsorship, we want to feed the relationship between Habitat and Lowe’s throughout the state. Our sponsorship package has created relationships between local Lowe’s stores and Habitat affiliates that didn’t exist before.”
By developing these relationships, Lowe’s is laying the foundation for its stores to support Habitat affiliates. “We’re trying to encourage our stores and commercial salespeople to work with Habitat in creative ways,” Egleston notes. He cites a Lowe’s store in Grand Rapids, Mich., which built a playhouse as part of a raffle to benefit Habitat for Humanity of Kent County, as one example of the support Lowe’s stores can provide to their local affiliates.
Lowe’s, which is the primary underwriter of Habitat’s Women Build program, is also providing funds for the Women Build house being built during JCWP in Grand Rapids. As part of this project, Lowe’s is providing $10,000 for each Michigan affiliate constructing a Women Build house in 2005 and 2006—Brighton, Clinton Township, Holland, Monroe and Port Huron.
And that’s not all. As part of their commitment to the ongoing success of the JCWP affiliates, Lowe’s will support Women Build projects in both Detroit and Benton Harbor in the future. In addition, they have committed a $1,000 in-store credit to each participating JCWP affiliate to support future construction. This will encourage sustained building in these cities after the completion of JCWP.
The statewide span of this year’s JCWP provides an ideal opportunity for Lowe’s to engage its Michigan stores and employees in Habitat’s mission of eliminating substandard housing. With the help of Lowe’s, Habitat affiliates are building homeownership opportunities all across the state.