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Masco's momentum is growing

The global headquarters of Masco, founded 76 years ago by Armenian immigrant Alex Manoogian, is located just 15 minutes from Detroit. As a result, says Melonie Colaianne, president of the Masco Corporation Foundation, “We have a very strong commitment to Detroit—more than 80 percent of our giving goes directly into the city because of its proximity and the interest our employees have in building in the community.”


The Catholicos and Supreme Patriarch of All Armenians, His Holiness Karekin II helps paint the Habitat house of Carlos and Aida Morales in Detroit. Also painting is MASCO executive Richard Manogian.


Affordable housing is one of the Masco Corporation Foundation’s primary causes and, in 1998, the foundation established a formal relationship with Habitat for Humanity International. This commitment, coupled with its philanthropic giving to the city of Detroit, made a relationship with the local Habitat affiliate in Detroit a natural fit. Colaianne comments, “Rob Dawaelsche, executive director of HFH Detroit, and his people are engaged in the community.”

Having JCWP come to the city where Masco has invested so much volunteer time and philanthropic dollars made eventwide sponsorship an obvious choice for the foundation. “We are honored by the opportunity, and we’re delighted that there’s such interest in Detroit,” Colaianne says. Masco is contributing $1.4 million to the event, including $10,000 gift-in-kind packages for all of the houses built in Benton Harbor and Detroit. These packages included Merillat cabinets, Aquaglass tub/shower units, Delta faucets, Milgard windows and other supplies. The package was made available at cost to all other JCWP affiliates in Michigan.

Even as JCWP work sites begin to look more and more like finished homes, the Masco Corporation Foundation continues to expand its support for Habitat. HFH Detroit, which has provided financial support for Habitat building in Armenia, engaged the Masco Corporation Foundation because of its support for the local affiliate and its Armenian roots. Masco extended its relationship with Habitat to include building in Armenia and has sponsored eight homes there to date.

The support of Habitat for Humanity International, HFH Detroit and Masco have not gone unnoticed in Armenia. This week, His Holiness Karekin II, the Catholicos of the Armenian Church, visited the Jimmy Carter Work Project. His visit was an expression of support for Habitat and Masco’s homebuilding in Armenia, as well to announce plans to build homes in partnership with 100 families in the next three years.

Colaianne observes, “I see our relationship with Habitat in Armenia developing further. The momentum is growing.”

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