The 100,000 Floors to Play On initiative, introduced in 2022, seeks to replace 100,000 dirt floors or floors in poor condition with concrete floors in vulnerable homes across the region by 2028. One of its main impacts is related to the effect of flooring on the time children devote to studying and the time they spend at home.

Over the past fifty years, we have helped more than 65 million people around the world build, improve or finance places to call home. Now, we’re building on that momentum.

Currently, nearly half of the households in Latin America and the Caribbean face a housing deficit, according to the Inter-American Development Bank (IDB, 2024). In response, Habitat for Humanity, in partnership with the Inter-American Cement Federation (FICEM), launched “100,000 Floors to Play On” in 2022. This initiative seeks to replace dirt floors with concrete floors in vulnerable homes across the region.

Leading companies in the region have joined the “100,000 Floors to Play On” initiative through their social responsibility programs, helping to drive meaningful change in Latin America and the Caribbean. Together, we are building a better future and transforming lives.

The initiative is currently implemented in eleven countries in Latin America and the Caribbean, in collaboration with partners who share our vision of creating positive impact in communities.

Turn your company’s social commitment into long-term transformational impact. 

Your company can make a difference. “100,000 Floors to Play On” offers the perfect opportunity to align your social responsibility plan with real, measurable results.

We prioritize families living with dirt or deteriorated floors, especially those led by women, with young children, elderly members, or people with disabilities.

In response, Habitat for Humanity, in partnership with the Inter-American Cement Federation (FICEM), launched “100,000 Floors to Play On” in 2022. 

This initiative seeks to replace dirt floors with concrete floors in vulnerable homes across the region.

Studies have shown that factors such as poor design and construction materials, lack of water and sanitation services, housing affordability, and tenure insecurity have direct impacts on people’s health.