Whirlpool Corporation partners with Habitat for Humanity to expand climate-resilient construction across the U.S.
ATLANTA (July 15, 2021) — Whirlpool today announced plans to continue its 22-year long partnership with Habitat for Humanity International and help Habitat broaden its BuildBetter program. The three-year BuildBetter initiative will expand upon Habitat’s current efforts to help homeowners mitigate the impacts of climate change with more energy-efficient and resilient homes.
The first phase of the program will focus on research and collaboration that will establish a more accurate baseline to measure sustainable building standards across the construction industry. The second phase will be a strategic pilot of proven, successful tactics implemented in target markets to increase energy-conservation and resiliency. The program will conclude with a third phase, which will focus on creating resources around findings from phases one and two that can be expanded upon and immediately implemented across the U.S.
Whirlpool’s support of the BuildBetter program will help increase Habitat’s tracking measures of 15 markets to more than 60 markets across the U.S. where local Habitat organizations operate. The aim is to deliver a long-term reduction in operating costs for homeowners through an expected improvement in energy efficiency of approximately 15% compared to homes built to current local government code.
“For 110 years, life at home has always been at the heart of our business. It doesn’t matter who you are or where you live, a comfortable, nurturing home is essential for everyone,” said Jeff Noel, vice president of communications and public affairs at Whirlpool Corporation. “This initiative continues our long history of leveraging our innovative appliances and philanthropic support to improve life at home for people around the world.”
“Whirlpool Corporation has been a tremendous partner in helping us improve and broaden the ways we can help more families achieve housing stability,” said Jonathan Reckford, CEO of Habitat for Humanity International. “Through the launch of our BuildBetter initiative, Whirlpool’s support will help us accelerate the construction of resilient, energy-efficient homes and can result in greater savings for families. Whirlpool’s dedication to this program will enable the focused research needed to expand sustainable housing to even more communities, helping with neighborhood revitalization and environmental impact.”
In addition to the BuildBetter with Whirlpool initiative, Whirlpool Corporation and Habitat are also collaborating to:
- Inaugurate October as Global Build Month, during which Whirlpool Corporation will provide nearly $6 million in funding and home appliances to Habitat organizations in the U.S., Canada, Mexico, Brazil, Argentina, India, Singapore, Poland and the UK.
- Host three Habitat global housing forums in Europe, Middle East and Africa; the Latin America and Caribbean region; and the Asia-Pacific region that bring together the best minds in affordable housing to spur innovation that meets the needs of the planet’s growing population, while addressing increasing challenges related to climate change.
- Help advance the Habitat Cost of Home advocacy campaign, a five-year program through which local Habitat organizations, partners, volunteers and community members across the United States work together to help 10 million people have access to an affordable home.
With the addition of these contributions, Whirlpool Corporation has donated nearly $130 million to Habitat for Humanity International and supported Habitat programs in 45 countries.
About Habitat for Humanity
Driven by the vision that everyone needs a decent place to live, Habitat for Humanity found its earliest inspirations as a grassroots movement on an interracial community farm in south Georgia. Since its founding in 1976, the Christian housing organization has grown to become a leading global nonprofit working in local communities across all 50 states in the U.S. and in more than 70 countries. Families and individuals in need of a hand up partner with Habitat for Humanity to build or improve a place they can call home. Habitat homeowners help build their own homes alongside volunteers and pay an affordable mortgage. Through financial support, volunteering or adding a voice to support affordable housing, everyone can help families achieve the strength, stability and self-reliance they need to build better lives for themselves. Through shelter, we empower. To learn more, visit habitat.org.
About Whirlpool Corporation
Whirlpool Corporation is the world’s leading kitchen and laundry appliance company, with approximately $19 billion in annual sales, 78,000 employees and 57 manufacturing and technology research centers in 2020. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and other major brand names in nearly every country throughout the world. Additional information about the company can be found at www.WhirlpoolCorp.com, or find us on Twitter at @WhirlpoolCorp.