Senior Director, Direct Marketing - Data and Analytics
Reporting to the VP, Direct Marketing, the Senior Director leads Habitat’s data and analytics strategy for Direct Marketing, ensuring technology and insights drive omni-channel fundraising success across direct mail, digital, telemarketing, and emerging channels. This role is pivotal in transforming the program toward constituent-centric experiences and supporting collaborative fundraising with affiliates.
The Senior Director is responsible for orchestrating the data and technology components of Habitat’s Collaborative Fundraising initiative, a high-trust model designed to materially boost our mission to address the housing deficit at scale. This includes partnering with U.S. affiliates, state support organizations, and Habitat for Humanity International to integrate data exchange and technology solutions that enable joint fundraising efforts within a federated structure.
To deliver on these objectives, the Senior Director provides strategic leadership for data governance, data hygiene, CRM processes, and analytics in close partnership with Development Operations, ensuring alignment across the Resource Development division. The role also requires experience with SAFe Agile and active participation in Agile Release Train (ART) processes in collaboration with IT and cross-functional teams.
Working across Direct Marketing, Development Operations, IT, Finance, Communications, and affiliate partners, the Senior Director ensures a data-driven, technology-enabled fundraising program that supports a $100M+ revenue goal and positions Habitat for long-term success.
Essential Duties and Responsibilities
• Leads and coaches a team of data, analytics, and technology professionals, ensuring the team has the capabilities, tools, and support needed to meet goals. (25%)
• Provides strategic leadership for Direct Marketing’s data, analytics, and technology ecosystem, including data governance, data hygiene, CRM strategy, segmentation, reporting, and technology roadmapping. (20%)
• Collaborates extensively with Development Operations, IT, Finance, Communications, and other partners to align data processes, CRM standards, integrations, and reporting practices across the division. (20%)
• Participates actively in SAFe Agile/ART processes, contributing to backlog refinement, requirements development, prioritization, and cross-functional planning; may assume additional ART responsibilities over time. (15%)
• Plays a key role in supporting and advancing collaborative fundraising across the federated Habitat network, integrating data flows and ensuring technology solutions enable successful national–affiliate partnerships. (10%)
• Oversees budgets related to technology implementations, service contracts, and staffing, ensuring effective resource allocation and stewardship. (10%)
Minimum Requirements
Education
• Bachelor’s degree in Marketing, Business, Analytics or related field or equivalent work experience
Years of Related Experience
• 10+ years of related experience, specifically in nonprofit fundraising
• 5+ years leading and coaching others
• Experience with direct mail, telemarketing and digital fundraising campaigns
• Experience working in a federated organization with chapters or affiliates
• Experience with Agile frameworks (e.g., SAFe) to coordinate cross-functional teams
Knowledge, Skills and Abilities
• Exceptional communication and relationship building skills, including the ability to write and speak clearly and effectively, with excellent listening skills
• Office and computer equipment skills (internet, Excel, email, electronic calendar, word processing, electronic forms, project management software, Microsoft Environment) are required
• Ability to collaborate with others in a complex, matrix-structured, multinational, dynamic organizational environment
• Passion for and commitment to the Habitat for Humanity mission
• Individual of unquestionable integrity whose professional and personal conduct reflect HFH’s values
• Strong analytical skills and experience reviewing reports
• Strong technology skills and experience that ideally includes an understanding of large-scale database management, nonprofit constituent relationship management systems, and web-application development processes
• Self-starter with an entrepreneurial and creative approach to problem-solving, and the ability to take advantage of emerging opportunities and trends
• Individual with self-confidence and a positive “can-do” attitude is essential
• Excellent project management skills with the ability to handle multiple projects and tasks concurrently
Preferred Requirements
• Master’s degree preferred
• Experience leading and coaching remote staff
• SAFe Agile certification preferred
Active support of HFHI Values:
Humility - We are part of something bigger than ourselves
Courage - We do what’s right, even when it is difficult or unpopular
Accountability - We take personal responsibility for Habitat’s mission
Safeguarding
HFHI requires that all employees take seriously their ethical responsibilities to safeguarding our intended beneficiaries, their communities, and all those with whom we work. Managers at all levels have responsibilities to support and develop systems that create and maintain an environment that prevents harassment, sexual exploitation and abuse, safeguards the rights of beneficiaries and community members (especially children), and promotes the implementation of Habitat for Humanity’s code of conduct.
The actual salary offered for this role will be based on a variety of factors, including location, internal equity and the candidate’s qualifications and professional experience. HFHI offers a competitive, comprehensive benefits package that varies by country and typically includes vacation leave, sick leave, personal days, health insurance options, retirement plan contributions and life insurance. For work locations in the US, the hiring range for this position is $119,510 to $140,600.
Staff hired on a hybrid basis in the United States near an HFHI office location (Atlanta, Georgia / Americus, GA / Washington, D.C.), are required to report to the office on Tuesdays.
Application Deadline: March 26, 2026.
About Habitat for Humanity
Habitat for Humanity, founded in 1976, is a global, Christian-based nonprofit organization that grew out of an intentionally multi-racial community in rural Georgia. Seeking to put God’s love into action, Habitat brings together people of all faiths and people of no faith to build homes, communities and hope. Working alongside each other, we help families and individuals build and improve places to call home and achieve the strength, stability and self-reliance they need to build better lives for themselves. Habitat seeks individuals who have a willingness to affirm these principles and values.
At Habitat for Humanity International, we are compelled by our Koinonia roots to put God’s love for all into action and pursue housing equity and opportunity by bringing all people together to build community and drive impact. We strive to build a culture rooted in learning, accountability and trust, attracting and retaining mission-driven talent reflective of the global communities we serve.
As an equal opportunity employer, we realize our success depends on courageously committing to being a workplace where all staff feel safe, welcome, visible, respected, supported and valued, and building a workforce that reflects a variety of lived experiences, backgrounds and perspectives, in which every person experiences dignity and respect.
We also require that all staff take seriously their ethical responsibilities to safeguarding our intended beneficiaries, their communities (especially children) and all those with whom we work. In line with the prevention of sexual exploitation and abuse, all staff must pass a thorough background screening and will be held accountable to upholding our policies around ethical behavior, including safeguarding and whistleblowing.