Alex and Ani launches partnership with Habitat for Humanity
Charity by Design Queen Bee Charm to help empower future homeowners
Atlanta (Sept. 21, 2017) – Alex and Ani has partnered with Habitat for Humanity in support of its vision to create a world where everyone has a decent and affordable place to live.
The Queen Bee Charm, part of the Charity by Design collection, has been created uniquely to support Habitat, representing the strength and empowerment that comes along with homeownership. Alex and Ani will donate 20 percent of the purchase price from each Queen Bee Charm sold, with a minimum donation of $100,000 between September 2017 and December 2018.
“We are thrilled to be part of a movement that will help open more doors to affordable homeownership,” said Colleen Fugere, Alex and Ani vice president of Partnerships and Brand Licensing. “Partnering with Habitat for Humanity provides our fan base with the opportunity to make a powerful impact through their purchase.”
Families and individuals in need of affordable housing receive a hand up when they partner with Habitat for Humanity. Habitat homeowners help build their homes alongside volunteers and pay an affordable mortgage.
“Partners like Alex and Ani are important to the mission of Habitat for Humanity,” said Colleen Finn Ridenhour, senior vice president, Development, Habitat for Humanity International. “Alex and Ani is helping to raise awareness of Habitat through the sale of the Queen Bee charm as well as through their commitment of employee volunteerism. Both are key to enabling more people to partner with to build or improve a place they can call home.”
About Habitat for Humanity
Driven by the vision that everyone needs a decent place to live, Habitat for Humanity began in 1976 as a grassroots effort on a community farm in southern Georgia. The Christian housing organization has since grown to become a leading global nonprofit working in more than 1,300 communities throughout the U.S. and in more than 70 countries. Families and individuals in need of a hand up partner with Habitat for Humanity to build or improve a place they can call home. Habitat homeowners help build their own homes alongside volunteers and pay an affordable mortgage. Through financial support, volunteering or adding a voice to support affordable housing, everyone can help families achieve the strength, stability and self-reliance they need to build better lives for themselves. Through shelter, we empower. To learn more, visit habitat.org.
About Alex and Ani
Alex and Ani creates meaningful, eco-conscious jewelry and accessories to positively empower and connect humanity. Carolyn Rafaelian, Founder, CEO and Chief Creative Officer designs each piece. Carolyn believes that every individual has their own positive energy to share with the world. By incorporating powerful symbolism and personal meaning into each product, Alex and Ani provides a wearable and beautiful way for consumers to express their individuality. The company is passionate about the wellbeing of our planet, our communities and our individual paths. Alex and Ani uses recycled materials with eco-conscious processes. Its Charity by Design division has strengthened nonprofit organizations through innovative partnerships and collaborative experiences, resulting in donations of more than $46 million. An Inc. 500 Company, Alex and Ani has retail stores as well as retail partners worldwide. Alex and Ani products are proudly designed and crafted in America and made with love. The company’s world headquarters is located in the greater Providence, Rhode Island, area. Please visit alexandani.com for more information.