Habitat for Humanity’s Home is the Key campaign reminds us of the importance of home in uncertain times

At Home, State Farm and U.S. Bank support building strength and stability through affordable housing

ATLANTA (April 6, 2020) — Now more than ever, families need the security and stability of a decent home they can afford. The uncertainty so many of us feel today, far too many families have felt for a lifetime, if not generations. Habitat for Humanity knows that home is the key to freeing these families from the heavy burden and stress of financial and home instability.  

Habitat for Humanity’s fourth annual Home is the Key campaign aims to raise awareness and support of Habitat’s work in order to help communities build back after the global COVID-19 pandemic. Beginning in April, three corporate partners—At Home, the home décor store, State Farm and U.S. Bank—are partnering with Habitat for Humanity to address this challenge.  

“At Habitat for Humanity, we know that having a safe and decent place to call home can make all the difference in times of crisis,” said Jonathan Reckford, CEO of Habitat for Humanity International. “As many of us shelter in our homes during this pandemic, our hearts are with those who don’t have a decent or safe place to live. Through Home is the Key, we’re reminded how critical home is to the safety and security of our families. We thank our partners who are helping us to make sure that when the time is right, Habitat for Humanity will stand ready to once again accelerate our efforts with renewed energy and commitment.”

Through the Home is the Key campaign, the three partner companies are making direct financial contributions to Habitat, as well as informing their customers and employees about the importance of affordable homeownership.

State Farm, a company that has supported Habitat’s mission for over 25 years, will engage its entire network of 58,000 employees and nearly 19,000 agents to amplify opportunities to support Habitat. U.S. Bank Foundation has supported local Habitat organizations across the country for over 30 years. They are expanding that support by participating in Home is the Key. At Home will once again return as a major brand partner to support Habitat during its fourth annual Home is the Key campaign. HGTV and iHeart Media are also partnering with Habitat to amplify key messages through social media, digital, print and radio.

Habitat encourages others to join the campaign by sharing their support using #HomeIsTheKey on social media and visiting habitat.org/homeisthekey.

About Habitat for Humanity

Driven by the vision that everyone needs a decent place to live, Habitat for Humanity began in 1976 as a grassroots effort on a community farm in southern Georgia. The Christian housing organization has since grown to become a leading global nonprofit working in local communities across all 50 states in the U.S. and in more than 70 countries. Families and individuals in need of a hand up partner with Habitat for Humanity to build or improve a place they can call home. Habitat homeowners help build their own homes alongside volunteers and pay an affordable mortgage. Through financial support, volunteering or adding a voice to support affordable housing, everyone can help families achieve the strength, stability and self-reliance they need to build better lives for themselves. Through shelter, we empower. To learn more, visit habitat.org.