WD-40 Brand launches second annual campaign to raise funds for safe, decent, affordable housing

ATLANTA (Feb. 2, 2021) — WD-40® Brand is partnering with Habitat for Humanity for the second year to support the nonprofit housing organization’s global efforts to help more families achieve strength, stability and self-reliance through affordable shelter. WD-40 Brand is launching a three-month campaign to engage its customers and raise funds to support Habitat’s program and advocacy work to bring to fruition a world where everyone has a decent place to live.

In participating Lowe’s Home Improvement stores from Feb. 2 through April 30, WD-40 Brand will donate 50 cents from every purchase of a 12 oz. can of WD-40 Smart Straw to Habitat for Humanity. WD-40 Brand will contribute up to a total of $50,000 to Habitat to support the nonprofit’s work in local communities across all 50 states in the U.S. and more than 70 countries.

“WD-40 Company values making things better than they are today with its products and through partnerships with organizations like Habitat for Humanity,” said Erin Bala, director of brand management and innovation at WD-40 Company.

“WD-40 Brand’s continued partnership is helping us make a difference at a time when affordable, stable housing is more important than ever,” said Julie Laird Davis, vice president of corporate and cause marketing partnerships at Habitat for Humanity International. “We’re honored WD-40Brand is choosing to engage its community of customers to help us serve more families and build stronger communities around the world.”

Since WD-40 Brand kicked off its first campaign to support Habitat, the company has donated $50,000 to the nonprofit.

About Habitat for Humanity

Driven by the vision that everyone needs a decent place to live, Habitat for Humanity began in 1976 as a grassroots effort on a community farm in southern Georgia. The Christian housing organization has since grown to become a leading global nonprofit working in local communities across all 50 states in the U.S. and in more than 70 countries. Families and individuals in need of a hand up partner with Habitat for Humanity to build or improve a place they can call home. Habitat homeowners help build their own homes alongside volunteers and pay an affordable mortgage. Through financial support, volunteering or adding a voice to support affordable housing, everyone can help families achieve the strength, stability, and self-reliance they need to build better lives for themselves. Through shelter, we empower. To learn more, visit habitat.org.

About WD-40® Brand 

WD-40® Brand offers more than 30 innovative, quality products to get the Job Done Right™. For nearly 70 years, WD-40 Multi-Use Product, America’s #1 multi-purpose lubricant*, has helped end users stop squeaks, remove grease and grime, penetrate stuck parts and displace moisture. The same spirit of innovation for solving the toughest challenges, which led to the creation of the original WD-40 Multi-Use Product, also drove the brand to grow its family of offerings to include the WD-40 Specialist® line – best-in-class products that deliver superior performance for industry professionals. WD-40 Specialist products provide specialized, heavy-duty solutions in factories, facilities, automotive garages and on farms around the world. The line consists of lubricants, penetrants, greases, cleaners and degreasers, and rust-management solutions scientifically designed for the world’s toughest jobs. For additional information about WD-40 Brand products, please visit wd40.com.  

WD-40 Company is a global marketing organization dedicated to creating positive lasting memories by developing and selling products that solve problems in workshops, factories and homes around the world. The Company markets a wide range of trusted maintenance, homecare and cleaning products under the following well-known brands: WD-40® Multi-Use Product, WD-40 Specialist®, 3-IN-ONE®, GT85®, X-14®, 2000 Flushes®, Carpet Fresh®, no vac®, Spot Shot®, 1001®, Lava® and Solvol®.