Florida Georgia Line kicks up “Dirt” nationwide
Superstar duo launched Dirt Campaign with Omaze to benefit Habitat for Humanity
NASHVILLE, Tenn. (July 8, 2014) — Florida Georgia Line is taking “Dirt” nationwide today with the release of their brand new single to country radio and digital retailers. The music video for the highly anticipated song is also set to debut across multiple broadcast and online platforms, including CMT, GAC and Vevo.
In celebration of the release, the superstar duo officially launched the Dirt Campaign, exclusively announced on People.com earlier today, with the fundraising platform Omaze to benefit Habitat for Humanity, a global nonprofit which creates affordable housing in partnership with low-income families.
FGL was inspired to create this movement by the emotionally fueled lyrics in “Dirt,” which director Nigel Dick vividly brings to life through tender vignettes in the music video. Watch here: http://smarturl.it/DIRTvevo.
“From day one, we knew that we wanted to make this bigger than the music and be able to give back in as many ways as we can,” says FGL’s Brian Kelley.
“We have been beyond blessed these past few years, putting down our own roots in Nashville,” adds FGL’s Tyler Hubbard. “After hearing ‘Dirt’ we knew that we wanted to help build houses with people who would not be able to on their own and we are grateful to join Habitat for Humanity in their efforts.”
Teaming up with Omaze and WarpSpeed, FGL has set out to raise at least 100,000 for this cause through the Dirt Campaign. Fans are asked to donate when they enter for the chance to win a trip for two on FGL’s “This Is How We Cruise.” The four-day cruise to paradise will set sail from Miami, Florida, on Nov. 8, 2014. The winner will enjoy the signature ship activities, live performances by some of the hottest country artists and a private FGL serenade of “Dirt.” For various donation levels, campaign supporters will receive fun items, including autographed merchandise and much more.
To donate and join the Dirt Campaign, visit www.omaze.com/fgl.
About Florida Georgia Line
Florida Georgia Line has skyrocketed since releasing four consecutive, multi-week no. 1 smashes in the U.S. and Canada with the platinum-certified hits “Stay,” “Get Your Shine On,” “Round Here” and multi-platinum “Cruise,” making them the only artist in history to join Brooks & Dunn in achieving this accolade. Breaking the record for longest no. 1 on Billboard’s Hot Country Songs Chart, “Cruise” has sold more than 7 million downloads and is the best-selling digital country single of all time (SoundScan). Amassing international appeal, the duo has tallied more than 14.9 million tracks sold worldwide from their chart-topping, two-time platinum-certified debut album “Here’s to the Good Times” (Republic Nashville), produced by Joey Moi. FGL penned more than half of the tracks on the project, including the BMI Pop Award-winning “Cruise” remix and the platinum-certified smash “This Is How We Roll” featuring Luke Bryan, whose recently released remix also features Jason Derulo. Previously taking home ACA, AMA, ACM, Billboard, CMA and CMT Music Awards, the superstar duo is currently in the studio working on their sophomore album, expected for release this fall. The ACM Vocal Duo of the Year – Tyler Hubbard (Monroe, Georgia) and Brian Kelley (Ormond Beach, Florida) – is currently on the road as direct support for Jason Aldean. For tour dates and more, check out FloridaGeorgiaLine.com.
About Habitat for Humanity International
Habitat for Humanity International’s vision is a world where everyone has a decent place to live. Anchored by the conviction that housing provides a critical foundation for breaking the cycle of poverty, Habitat has helped more than 4 million people construct, rehabilitate or preserve homes since 1976. Habitat also advocates to improve access to decent and affordable shelter and supports a variety of funding models that enable families with limited resources to make needed improvements on their homes as their time and resources allow. As a nonprofit Christian housing organization, Habitat works in more than 70 countries and welcomes people of all races, religions and nationalities to partner in its mission. To learn more, donate or volunteer visit habitat.org.
Founded by writer/filmmakers and friends from college Matt Pohlson and Ryan Cummins, Omaze is an online charity platform that gives anyone the chance to win once-in-a-lifetime experiences that also support remarkable causes. Omaze has worked with top actors, musicians and athletes around the world, including George Clooney, Ben Affleck and Matt Damon, Lady Gaga, Will Smith, George Lucas, Jennifer Lopez and Phil Jackson, to name a few. For more information, please visit www.omaze.com.
About WarpSpeed Inc.
WarpSpeed Inc. is a leading global cause marketing agency specializing in connecting content with commerce and cause. WarpSpeed creates non-traditional business development opportunities by combining the most recognizable entertainment celebrities and athletes with the world’s most iconic brands and nonprofit charitable organizations. WarpSpeed’s work supports such organizations as Special Olympics International, GRAMMY Foundation, MusiCares, Feeding America, Folds of Honor, GoElectric Drive Foundation, Big Machine Label Group, IMYNE, Aspire Beverages, Life Time Fitness, NRA Country, UnitedHealthcare, Starkey Hearing Technologies, LA Golda, General Mills and Best Buy Mobile. Based in Excelsior, Minnesota, WarpSpeed also has offices in Nashville, Tennessee, and Denver, Colorado. For more information, visit www.warpspeedconnection.com.