Valspar launches ‘Like to Change the World’ Facebook initiative benefitting Habitat for Humanity
For every new “like” on Valspar’s Facebook page, $1 will be donated to Habitat for Humanity to support the construction of simple, decent and affordable housing
CHICAGO, January 3, 2012 – Today Valspar Paint and Habitat for Humanity unveil Like to Change the World, an initiative that allows Valspar fans to support Habitat for Humanity by clicking “like” on Valspar Paint’s Facebook page. Valspar believes in connecting more people to the Power in Color, so for every new “like” received between Monday, January 2 and Monday, January 31, 2012, at 11:59 p.m., Valspar will donate $1 to Habitat for Humanity, up to $100,000.
“We commend Habitat for Humanity’s ongoing work with families in need of affordable housing,” said John Anton, Vice President, Valspar Consumer Marketing. “Valspar is pleased to continue our longstanding partnership with Habitat and is committed to bringing our fans simple ways in which they too can support the work of this great organization.”
Current Valspar Facebook fans can still take part in the cause by spreading word through social media to friends and family. For each Facebook “share” of a Like to Change the World wall post, during the month of January 2012, Valspar will make a $1 donation to Habitat for Humanity.
“We are grateful for Valspar’s continued and generous support of Habitat’s work,” said Jonathan Reckford, CEO of Habitat for Humanity International. “Through the Like to Change the World program, Valspar and Facebook subscribers can help Habitat build homes, communities and hope.”
As the national paint partner of Habitat for Humanity, Valspar has donated more than 40 million in cash and paint contributions to Habitat for Humanity. In 2010, Valspar and Habitat marked their long-standing partnership by celebrating the 1 millionth gallon of Valspar Paint donated to Habitat.
For more information or to join Like to Change the World, visit Valspar Paint on Facebook at www.facebook.com/valsparpaint.
About The Valspar Corporation
The Valspar Corporation (NYSE: VAL) is a global leader in the paint and coatings industry. Since 1806, Valspar has been dedicated to bringing customers the latest innovations, the finest quality and the best customer service in the coatings industry. For more information, visit www.valsparglobal.com.
About Habitat for Humanity International
Habitat for Humanity International is a global nonprofit Christian housing organization that seeks to put God’s love into action by bringing people together to build homes, communities and hope. Since 1976, Habitat has served more than 500,000 families by welcoming people of all races, religions and nationalities to construct, rehabilitate or preserve homes; by advocating for fair and just housing policies; and by providing training and access to resources to help families improve their shelter conditions. For more information, to donate or to volunteer, please visit www.habitat.org, or follow us at www.facebook.com/habitat or at www.twitter.com/habitat_org or join Habitat’s blog community at www.habitat.org/blog.