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Cause marketing is a mutually beneficial promotional partnership between a for-profit business and a nonprofit organization to aid in raising brand awareness and making the world a better place.

A do-it-yourself project doesn’t have to be complicated or expensive — just take it from a DIY expert who transformed gently used materials from a Habitat ReStore into something new.

For more than three decades, Rosalynn Carter and her husband President Jimmy Carter donated their time and voices to help Habitat build with more families around the world. 

Continuing its three-year partnership with Habitat for Humanity International, Lazy Dog committed a minimum donation of $100,000 this year to support the global housing nonprofit’s mission.

Habitat for Humanity announced today that NewAge Products Inc., manufacturers of indoor and outdoor storage, appliance, furniture and accessory solutions for the home, has surpassed a $1 million donated product milestone with Habitat.

Kentucky first-grader Ellie Rue has written and illustrated a book that has raised enough money to buy windows for two new Habitat houses in her neighborhood. 

Home is the Key partner Chico’s FAS believes in empowering women — and understands the central role that having access to a decent, affordable place to live can play in changing lives.

J.M. Huber Corporation, a global supplier of engineered materials solutions, consumer and industrial products, announced today that it will donate $500,000 to Habitat for Humanity International to support multiple projects in 2023 and 2024.

During the month of April, more than 400 Kum & Go locations engaged store associates and encouraged customers to donate to Habitat at checkout, which raised more than $547,000.

Over the lifetime of the relationship, Whirlpool has given more than $140 million in funding and donated products supporting nearly 200,000 Habitat households in the U.S. and close to 1 million people in more than 50 countries worldwide.