Bringing Housing to the Spotlight: Unlocking the Potential of Housing Education Content
June 2025, Nairobi
Housing is more than bricks and mortar – Home equals dignity, safety and opportunity. Yet housing education content remains underrepresented and relatively new to mainstream media. To change that, Habitat for Humanity’s Terwilliger Centre for Innovation in Shelter (TCIS) recently hosted a dynamic housing content pitching roundtable. The event brought together diverse stakeholders from media, government, NGOs, private and public sectors to explore how media-based interventions can bridge critical information and knowledge gaps within the housing ecosystem.
Why it matters
Millions face housing challenges, but many lack access to practical relatable information. The event aimed to influence cross-sector investment and collaboration between housing and the creative industries – turning complex housing issues into stories that inspire action and drive change. We see this as one of the paths to enabling the environment for the sustainable production and dissemination of housing education content.
The Pitch: Turning Ideas into Impact
Two exciting content proposals were showcased:
- Talanta Institute production house – Proposing a drama series-inspired by real-life experiences on housing struggles in communities
- Mediae Company – Proposing a home improvement series using a makeover format helping low-income families to upgrade their homes.
Both concepts received thoughtful feedback and strong support. Stakeholders commended their creativity and potential to translate complex housing topics into accessible, compelling narratives that turn sector knowledge into household action.
What Next?
While investment from the housing sector in media-based education programming still needs further convincing, the momentum is building. Stakeholders are recognizing the power of storytelling to spark awareness, drive behavior change and attract cross sector collaboration.
The roundtable is just the beginning. Together with partners, HFHI TCIS is paving the way for a future where housing education is not only accessible, but compelling.
