What is cause marketing?

Cause marketing is a mutually beneficial promotional partnership between a for-profit business and a nonprofit organization to aid in raising brand awareness and making the world a better place.

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Making a house a home

“It didn’t seem like something this good could happen to us,” says 17-year-old Kymberly of her family’s Habitat home in Cleveland, Tennessee. With the support of Whirlpool, families like hers are creating decent, affordable places to call home.

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The Beloved Community in action

Find out how people like you – who believe in equality, justice and compassion – are coming together to build up and celebrate our shared humanity by answering Dr King's question, "What are you doing for others?"

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Creating homes

Returning for its third year as a Home is the Key sponsor, At Home aims to help more families create a home they love.  

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